Back to All Agencies

VMLY&R | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(305) 347-1950
Primary Address
601 Brickell Key Drive
Suite 1100
Miami, FL 33131
USA

VMLY&R Contacts

Contacts (5)
Name Title State
Eric H. President & Chief Executive Officer - Miami FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (305) 347-1950
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 601 Brickell Key Drive
Suite 1100
Miami, FL
33131
USA

Victor A. Director, Creative FL
Renee L. Executive Director, Client Engagement FL
Emilio A. Vice President, Business Development & Communication FL
Sybil C. Vice President & Managing Director FL

See Winmo sales intelligence in action

WinmoEdge

Male Gen-Z, Millennial Digital Opps: beIN Sports launches campaign promoting new soccer seasons


Global sports and entertainment media network, appointment of Ogilvy as PR AOR. beIN mainly broadcasts soccer matches. 

According to Adbeat's estimates, out of the $200.5k the company spent on digital display ads since August 2018, it spent 76% ($153.2k) after August 2019. It placed 70% of these ads programmatically through Google Display Network onto sites such as marca.com, dailymail.co.uk, pch, foxnews.com and espn.com. It placed 19% of these ads site direct onto sites such as as.com, marca.com, elmundo.es, elpais.com and bolavip.com.Finally, it placed 11% of these as video ads through YouTube onto youtube.com. 

Sellers-- Keep in mind, beIN's top sport is soccer, a sport that has exploded in popularity in the US over the last decade, primarily among Gen-Z and millennial men; therefore, these are likely the top target demographics. It has drastically increased digital display ad spend over the last year. Reach out soon to secure these extra campaign ad dollars. 

Agency & martech readers-- VMLY&R is the creative AOR. The company's roster may be full, but it is still worth reaching out considering it just tapped Olgivy in April. I recommend offering media and digital services.