VMLY&R | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (305) 347-1950
|Eric H.||President & Chief Executive Officer - Miami||FL|
Sample of Related Brands
|Victor A.||Director, Creative||FL|
|Renee L.||Executive Director, Client Engagement||FL|
|Emilio A.||Vice President, Business Development & Communication||FL|
|Sybil C.||Vice President & Managing Director||FL|
Male Gen-Z, Millennial Digital Opps: beIN Sports launches campaign promoting new soccer seasons
Global sports and entertainment media network, appointment of Ogilvy as PR AOR. beIN mainly broadcasts soccer matches.
According to Adbeat's estimates, out of the $200.5k the company spent on digital display ads since August 2018, it spent 76% ($153.2k) after August 2019. It placed 70% of these ads programmatically through Google Display Network onto sites such as marca.com, dailymail.co.uk, pch, foxnews.com and espn.com. It placed 19% of these ads site direct onto sites such as as.com, marca.com, elmundo.es, elpais.com and bolavip.com.Finally, it placed 11% of these as video ads through YouTube onto youtube.com.
Sellers-- Keep in mind, beIN's top sport is soccer, a sport that has exploded in popularity in the US over the last decade, primarily among Gen-Z and millennial men; therefore, these are likely the top target demographics. It has drastically increased digital display ad spend over the last year. Reach out soon to secure these extra campaign ad dollars.
Agency & martech readers-- VMLY&R is the creative AOR. The company's roster may be full, but it is still worth reaching out considering it just tapped Olgivy in April. I recommend offering media and digital services.