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OMD Latin America | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning, hispanic specialty

Main Telephone
(305) 341-2530
Primary Address
6205 Blue Lagoon Drive
Suite 650
Miami, FL 33126
USA

OMD Latin America Contacts

Contacts (1)
Name Title State
Julian P. Chief Executive Officer - Latin America & Caribbean FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (305) 341-2530
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6205 Blue Lagoon Drive
Suite 650
Miami, FL
33126
USA

Client Relationships

Current Past

Brand Service From To Media Spend
*** *********** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: Norwegian Cruises announces DM shifts (Score 53)


Sales lead: These leadership changes will affect the company's marketing strategy & agency roster. 

  • Norwegian Cruises (NC) has promoted David Herrera to president, effective April 1st, 2023.
    • Herrera joined the company as chief consumer sales & marketing officer in May 2015. 
  • Adam Malone, the current consumer & trade marketing VP, will take over as CMO.
    • Malone joined the company in 2017 as senior director of customer engagement.
  • Michael Tomoleoni has been promoted to chief consumer sales officer.

NC's target demographic: Gen-Xers & millennials 

The company will likely:

  • Ramp ad spend back up
  • Experiment with new marketing channels 
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: NC spent $794 on national TV ads YTD, a huge decrease from $164.2k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend plummeted from $4.5m in 2021 to $452.4k in 2022. 
  • Ad programming: It placed ads during Military Makeover. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: NC spent around $1.5m on digital display ads YTD, just 54% of the $2.8m spent in this channel during the same time period of 2022. 
  • YTD data: 174.8m impressions via Facebook (47%), desktop display (20%), YouTube (16%), desktop video (12%), Instagram (3%), and desktop display (2%). 
  • 2021-2022 spend: Full-year spend jumped from $7.8m in 2021 to $18.6m in 2022. 
  • Ad location: It placed 97% of these ads directly onto sites such as facebook.com, cruisecritic.com, youtube.com, yahoo.com, and instagram.com. It placed 3% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as yahoo.com, espn.com, ebay.com, mashable.com, and comicbookmovie.com.  

Additional channel insights  

  • Vivvix: NC also invests in OOH, print, radio, and local broadcast.

Agency analysis:

  • Opportunity: The recent DM shift may lead to agency reviews, so reach out now to be top-of-mind.
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.