McCann | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (305) 269-3600
McCann Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Carlos G. | Chief Executive Officer | FL | ||||||||||||
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Sample of Related Brands
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| Nancy P. | Senior Director, Interpublic Group | FL | ||||||||||||
| Jill Z. | Media Buyer | FL | ||||||||||||
| Tara S. | Vice President & Account Director | FL | ||||||||||||
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WinmoEdge
Male Gen-X, Millennial Media Opps: Prudential appoints creative AOR (Score 68)
According to Pathmatics, Prudential earned 470.9m impressions YTD through Facebook ads (29%), desktop display ads (27%), Instagram ads (22%), Twitter ads (13%), desktop video ads (7%) and mobile display ads (2%). It placed the majority of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, reddit.com and marketwatch.com. It placed the remainder (4%) through multiple indirect channels onto sites such as sports.yahoo.com, yahoo.com, marketwatch.com, morningstar.com and finance.yahoo.com. It spent around $3.9m on digital display ads YTD, a significant increase from $1.9m spent in this channel during the same time period of 2021. Full-year spend increased by 29% from $5.9m in 2020 to $7.6m in 2021.
Per iSpot, Prudential spent around $10m on national TV ads YTD, a huge increase from the $986.8k spent in this channel during the same time period of 2021. Full-year spend increased by 7% from $12.1m in 2020 to $13m in 2021. This year, it placed ads during programming such as College Basketball, 2022 Winter Olympics, ABC World News Tonight With David Muir, CBS Evening News With Norah O’Donnell and Good Morning America.
Sellers– Prudential focuses on reaching Gen-X and millennial men. It allocates the majority of its ad dollars towards digital display and national TV ads. The company has been ramping spend up across both channels and I see no reason to believe it will slow down anytime soon. It also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Sellers should reach out to offer ad space.
Agency & martech readers– In addition to McCann, Prudential works with SIGMA Marketing Insights on digital. It also has in-house media and creative teams. I advise readers to get in touch with Prudential’s DMs to see if it needs any more assistance or if it plans on reviewing any of its other accounts. Those of you with financial or insurance experience may have an advantage.