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Max Borges Agency | Agency Profile, Contacts, AOR, Client Relationships




Service: tech public relations

Main Telephone
(305) 374-4404
Primary Address
80 Southwest Eighth Street
Suite 1900
Miami, FL 33130
USA

Max Borges Agency Contacts

Contacts (5/6)
Name Title State
Max B. President FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (305) 374-4404
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 80 Southwest Eighth Street
Suite 1900
Miami, FL
33130
USA

Jessica D. Senior Account Director FL
Ed H. Vice President, Business Development FL
Valerie F. Vice President, Client Services FL
Tiffany D. Vice President FL

Client Relationships


Brand Service From To Media Spend
******* *** *********** Creative, Social, Public Relations *
****** ******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Hisense hires new social, creative, experiential & PR AOR (Score 34)


Consumer electronics and home appliances maker Max Borges Agency as its social, creative, experiential and PR AOR to handle product launch and reviews programs, social management, brand messaging, thought leadership, event planning, celebrity endorsements and influencer relationships. The agency's brand experience VP, Trisha Niedler, will lead the account team.

According to iSpot, Hisense hasn't allocated budget toward national TV commercials since it spent around $2.5 million in 2015. The company may return to this channel under a new AOR, though.

Adbeat estimates that Hisense hasn't placed many digital display ads since September; again, though, this should change under new AOR leadership. Out of the $2,000 spent from January 2018-January 2019, the majority ($1,700, or 85%) was allocated from January 2019-2020. Last year's ads were placed programmatically via Google (100%) on uefa.com.

This placement signals a male, sports-oriented target demographic, and the spend increase hints at a millennial desired audience skew. It also uses cause marketing, having pursued partnerships with organizations such as Eden Food Bank and Peel Children's Aid Society. Additionally, it utilizes experiential, hosting things such as last year's 50th anniversary event.

Agency & martech readers - Since, as you know, agency reviews often follow one another, reach out soon for potential media and/or digital duties.

**Note: We were unable to confirm the email address of Hisense's marketing head, Jim Ninesling, but we will let you know if this changes.**