Max Borges Agency | Agency Profile, Contacts, AOR, Client Relationships

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Campaign Imminent: Hisense hires new social, creative, experiential & PR AOR (Score 34)

Consumer electronics and home appliances maker Max Borges Agency as its social, creative, experiential and PR AOR to handle product launch and reviews programs, social management, brand messaging, thought leadership, event planning, celebrity endorsements and influencer relationships. The agency's brand experience VP, Trisha Niedler, will lead the account team.

According to iSpot, Hisense hasn't allocated budget toward national TV commercials since it spent around $2.5 million in 2015. The company may return to this channel under a new AOR, though.

Adbeat estimates that Hisense hasn't placed many digital display ads since September; again, though, this should change under new AOR leadership. Out of the $2,000 spent from January 2018-January 2019, the majority ($1,700, or 85%) was allocated from January 2019-2020. Last year's ads were placed programmatically via Google (100%) on uefa.com.

This placement signals a male, sports-oriented target demographic, and the spend increase hints at a millennial desired audience skew. It also uses cause marketing, having pursued partnerships with organizations such as Eden Food Bank and Peel Children's Aid Society. Additionally, it utilizes experiential, hosting things such as last year's 50^th anniversary event.

Agency & martech readers - Since, as you know, agency reviews often follow one another, reach out soon for potential media and/or digital duties.

**Note: We were unable to confirm the email address of Hisense's marketing head, Jim Ninesling, but we will let you know if this changes.**