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Markham & Stein | Agency Profile, Contacts, AOR, Client Relationships




Service: full service ad agency

Main Telephone
(305) 445-6642
Primary Address
2424 South Dixie Highway
Miami, FL 33133
USA

Markham & Stein Contacts

Contacts (4)
Name Title State
Alec L. Director, Production FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (305) 445-6642
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2424 South Dixie Highway

Miami, FL
33133
USA

Brent C. Director, Digital FL
Jack D. Executive Creative Director FL
Karina B. Senior Copywriter FL

Client Relationships


Brand Service From To Media Spend
****'* *** ********* Creative *
******* ****** ***** Creative ******
******* ****** ****** Creative *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Parent Opps: Virgin Voyages promotes kid-free vacations in new campaign (Score 44)


Special US. Sellers should get in touch sooner rather than later to secure last-minute ad dollars, especially those able to offer high-ROI among parents.

iSpot reports that VV returned to national TV advertising earlier in 2022; so far this year, the brand has spent approximately $10.5m on commercials. VV's 2022 commercials have aired during shows such as The First 48, Guy's Grocery Games, NBA Basketball, Diners, Drive-Ins and Dives and Chopped.

Per Virgin Atlantic Airways has allocated roughly $11.2k toward digital ads YTD, only around half of the roughly $21.9k it had allocated by this point last year. In 2021, the company's estimated full-year spend of $317k reached almost 4x that of $84.2k in 2020. So far this year, the company has earned ~1.9m digital impressions via Twitter (99%) and Facebook (1%) ads.

As you can tell, TV spend is rising while digital spend is dropping. This isn't a huge shock considering VV tends to target millennials and Gen-X more than Gen-Z. Hopefully, digital spend will pick back up soon; in the meantime, sellers should contact to offer high-ROI strategies among millennial and Gen-X parents. According to Kantar data, Virgin Atlantic Airways also invests in OOH.

Agency & martech readers - We are working hard to determine whether VV is working with Special US on a project-by-project or AOR basis, and we will certainly let you know what we find. The brand appointed media AOR Markham & Stein.