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David | Agency Profile, Contacts, AOR, Client Relationships

Service: advertising

Primary Address

21 Northeast 26th Street

Miami, FL 33137

USA

David Contacts

Contacts (5/7)

Name

Title

State

Rafael D.

Chief Creative Officer

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(786) 725-3415
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	21 Northeast 26th Street Miami, FL 33137 USA

Ricardo H.

Chief Growth Officer

Georgia T.

Associate Creative Director

Vanessa A.

Associate Strategy Director

Gabriella F.

Group Account Director

Brand	Service	Media Spend
*********	Creative	*
********	Creative	*
** *	Creative	*
** * & *******	Creative	*
**** ***	Creative	*

Sales Lead:

This announcement comes not long after in August 2022.
It replaces incumbent AOR SMZ.
I predicted an agency review would follow the acquisition.
The brand will likely:
- Launch a new campaign
- Shift strategy
- Keep increasing digital spend
- Conduct additional agency reviews
Target demographic:
- Better-for-you (BFY) Gen-Z and millennials

Additional spending insights:

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Clif hasn't utilized national TV since 2022, when it ended up allocating around $13.7m.
- Last year: The brand allocated around $13.7m on this channel last year and much less, around $4.6k, in 2021.
- 2022 ad programming: Clif's 2022 commercials targeted Gen-X watching shows such as Good Morning America, CBS Mornings, GMA3: What You Need to Know, Today, and Big Brother.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the brand has spent roughly $2.5m on digital ads, more than 4x the roughly $735k spent by this point in 2022.
- YTD data: Clif has earned ~276m digital impressions YTD, 39% via YouTube ads, 36% via Facebook ads, and 25% via Instagram ads.
- Last year: The brand's estimated full-year 2022 spend of $4.7m marked a significant decrease from that of $14.4m in 2021.
Additional channel insights
- The brand utilizes digital, local broadcast, radio, Google Ads, Facebook, TikTok, and online video (primarily via Youtube.com) ads.

Additional agency insights:

Opportunity: Since additional agency reviews could easily follow this one, get in touch soon to offer PR, media, digital analytics, experiential, influencer, and/or multicultural services.
Current agency roster:
- David: Creative AOR (April 2023)
- In-House: Creative
- In-House: Media
- : Digital AOR
- : Experiential agency partner