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Conill Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: multicultural marketing, Hispanic specialty

Main Telephone
(305) 351-2901
Primary Address
800 Brickell Avenue
Suite 1115
Miami, FL 33131
USA

Conill Advertising, Inc. Contacts

Contacts (2)
Name Title State
Chris T. Chief Communications Officer FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (305) 351-2901
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 800 Brickell Avenue
Suite 1115
Miami, FL
33131
USA

Julia E. Account Director FL

Client Relationships


Brand Service From To Media Spend
**** multicultural 1986 present ********
******'* multicultural unknown present ********
******'* ******** multicultural unknown present ****
******'* ********* multicultural unknown present ********
******** *** multicultural 2004 present ********

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-Z Opps: Denny's shifts target market to young consumers


hilarious Twitter page.

Unlike other diners in the U.S., Denny's has managed to remain on an 8-year growth scale for sales (per Forbes). They did, however, have to close down 56 restaurants last year while opening 30 new locations, hopefully in better spots for business. To survive the nation's shift away from diners, the company hopes to gain the attention of millennials and Gen Z while, of course, keeping its longtime consumers.

Denny's tends to invest heavily in TV: $19.4 million has been spent YTD, per iSpot. This is a slight decrease from 2018, when they spent $20 million in the same timeframe. Denny's spent $37 million on TV ads last year in total; the company is currently on track to decrease that value by about $1.2 million this year. See chart for top show targeting. 

Kantar shows a consistent decrease in media spend since 2016. For the first time since 2016, the company stopped using digital search. 

Sellers -- If you can get this new campaign in front of younger generations as well as older ones, reach out. Their plans to age down remain strong, as we mentioned in our previous article (see here). Denny's wants to keep everyone using their dining service more than any other in the U.S. Note their plans to rebrand as a place of family time for all American eaters with their "diverse" push. Top channels traditionally include broadcast, digital, OOH, radio and print. This company tends to spend throughout the year with higher digital display spend in Q4, so make plans to reach out soon. Denny's spends ~$2.5 million per quarter on Hispanic media ($10.1 million in total last year).

Agency readers -- AOR for multicultural pursuits has been here.