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Conill Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships

Service: multicultural marketing, Hispanic specialty

Main Telephone
(305) 351-2901
Primary Address
800 Brickell Avenue
Suite 1115
Miami, FL 33131

Conill Advertising, Inc. Contacts

Contacts (2)
Name Title State
Chris T. Chief Communications Officer FL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (305) 351-2901
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 800 Brickell Avenue
Suite 1115
Miami, FL

Julia E. Account Director FL

Client Relationships

Brand Service From To Media Spend
**** multicultural 1986 present ********
******'* multicultural unknown present ********
******'* ******** multicultural unknown present ****
******'* ********* multicultural unknown present ********
******** *** multicultural 2004 present ********

See Winmo sales intelligence in action


Gen-Z Media Opps: Crest's YOY digital ad spend nearly tripled in 2020

Personal care brand here); since Crest's products, particularly its toothpaste, are essential despite the global pandemic, P&G will continue to invest heavily in this brand.

According to Pathmatics, Crest allocated around $13.6m toward digital ads in 2020, nearly 3x the roughly $5.4m it allocated in 2019. In 2020, the brand earned ~1.8b digital impressions through the usage of Instagram (57%), desktop video (31%), Facebook (9%), Twitter (2%), desktop display (1%) and mobile video (1%) ads.

In 2020, iSpot reports Crest's national TV commercials targeted millennials viewing shows such as The Late Show With Stephen Colbert, SpongeBob SquarePants, Ridiculousness, The View and Today With Hoda & Jenna. The brand allocated an estimated $96.2m toward national TV last year, down 8% from the estimated $105.1m it allocated in 2019.

Additionally, per Magellan, within the past year, Crest aired four podcast ads: two for its Crest brand and two for its pro-active defense brand.

The fact that Crest is shifting away from national TV toward digital, especially paid social, advertising signals a strengthened effort to reach relatively young (Gen-Z) consumers. To do so, the brand may also invest in OTT. Kantar data reveals that Crest does additionally utilize radio and local broadcast.

Agency & martech readers - Where Crest is specifically concerned, P&G works with an in-house media team, here. The company shows no major signals of upcoming agency reviews at this time.