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Ink Link Marketing LLC | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(305) 631-2283
Primary Address
7950 Northwest 155th Street
Suite 108
Miami Lakes, FL 33016
USA

Ink Link Marketing LLC Contacts

Contacts (2)
Name Title State
Kim M. President & Creative Director FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (305) 631-2283
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7950 Northwest 155th Street
Suite 108
Miami Lakes, FL
33016
USA
Kampi C. Senior Vice President , Client Service- West Coast FL

Client Relationships

Current Past

Brand Service From To Media Spend
*** ******* ******* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

TGI Fridays taps marketing chief (Score 53)


Sales lead: Keep an eye on this company because this hire may lead to spend shifts and agency reviews. 

  • TGI Fridays (TGIF) appointed Brandon Coleman as CMO in October 2022. 
  • Coleman most recently served as Dave & Buster's CMO. 
  • He was president of Del Frisco's Grille prior to that.

TGIF's target demographic: Gen-Xers & millennials

The company will likely:

  • Return to pre-Covid spending levels
  • Experiment with new marketing channels
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: TGIF spent around $101.1k on national TV ads YTD, and it did not allocate any budget toward this channel during the same time period of 2021. 
  • Last year: It spent around $3.7m in 2020, all during Q1. 
    • It did not air any national TV ads in 2021. 
  • 2022 ad programming: It placed ads during programming such as 90 Day Fiancé: Before the 90 Days, Street Outlaws: Fastest in America, Evil Lives Here, On the Case with Paula Zahn, and Diners, Drive-Ins and Dives. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: TGIF spent close to $2.3m on digital display ads YTD, just 59% of the $3.9m spent in this channel during the same time period of 2021. 
  • YTD data: 358m impressions via Facebook (53%), Instagram (24%), desktop display (18%), mobile display (4%), and desktop video (1%). 
  • Last year: Full-year spend fell by 28% from $6.1m in 2020 to $4.4m in 2021. 
  • Ad location: It placed 86% of these ads directly onto sites such as facebook.com, instagram.com, yahoo.com, fandom.com, and autos.aol.com. It placed 14% of these ads through multiple indirect channels onto sites such as msn.com, zillow.com, yahoo.com, engadget.com, and cnn.com. 

Additional channel insights  

  • It also invests in OOH, print, and local broadcast.

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.