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the community | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural marketing, Hispanic
- Main Telephone
- (305) 865-9600
Primary Address
6400 Biscayne Boulevard
Miami Beach,
FL
33138
USA
the community Contacts
Contacts (5/29)
Name | Title | State | ||||||||||||
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Joaquin M. | Founder & Chief Creative Officer | FL | ||||||||||||
Sample of Related Brands
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Luis M. | President | FL | ||||||||||||
Marci M. | President - US | FL | ||||||||||||
Rosa Ana F. | Director, Business Operations | FL | ||||||||||||
Lucas R. | Senior Director, Strategy | FL |
WinmoEdge
Campaign Imminent: Constellation Brands taps new media AOR (Score 36)
- The agency will initially focus on bolstering Constellation's media efforts with a strategy centered around media innovation.
- This shift replaces , which picked up the business in 2009.
- Horizon will continue supporting Constellation through the transition, and the change in AOR status will become official in October 2023.
- The company will likely:
- Launch a new campaign
- Shift its strategy
- Ramp up ad spend
- Conduct additional agency reviews
- Target demographic:
- Drinking-age (21+) Gen-Z and millennials
Additional spending insights:
- Broadcast insights (TV ad creative spend); Digital and social insights (digital ad spend, placement, and effectiveness)
- Additional channel insights
- The company utilizes Google As along with radio, OOH, digital, local broadcast, print, Twitter, Facebook, TikTok, and online video (primarily via Youtube.com) ads.
- Constellation sponsors podcasts such as Crime Junkie, Conan O'Brien Needs A Friend, The Dan Le Batard Show with Stugotz, Last Podcast On the Left, and How Did This Get Made?
Additional agency insights:
- Opportunity: Additional agency reviews could easily follow this one, so get in touch soon to offer PR, creative, digital analytics, social media management, multicultural, and/or experiential services.
- Current agency roster:
- Initiative: Media AOR (October 2023)
- Horizon Media: Media AOR (until October 2023)
- In-House: Media
- : Media AOR
- : Creative, digital, and social AOR
- : Creative and digital AOR
- : Creative AOR
- : Creative AOR
- : Creative AOR
- : Multicultural AOR
- : Multicultural AOR
- : PR AOR
- : PR AOR
Insight Sources: Broadcast insights estimated by .