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the community | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural marketing, Hispanic
- Main Telephone
- (305) 865-9600
Primary Address
6400 Biscayne Boulevard
Miami Beach,
FL
33138
USA
the community Contacts
Contacts (5/29)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Joaquin M. | Co-Founder & Chief Creative Officer | FL | ||||||||||||
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Sample of Related Brands
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| Luis M. | President | FL | ||||||||||||
| Marci M. | President - US | FL | ||||||||||||
| Gabriela R. | Associate Creative Director | FL | ||||||||||||
| Manfred K. | Senior Art Director | FL | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Female Opps: Don Julio launches new product, campaign
Sales Lead: Luxury tequila brand recently launched a campaign for its new product, Tequila Don Julio Rosado.
- Made by , the campaign rolled out across social, OOH, and digital channels such as Dotdash/Meredith and Hulu.
- Additional work will launch this sprint to encourage customers to celebrate the great moments in life by day drinking.
- The brand will likely:
- Return to heavier ad spend now that it has a new campaign
- Target demographic:
- Millennial women
- Don Julio tends to target men, but this new pink beverage will appeal to women.
- Millennial women
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: DJ has spent approximately $2.4m on digital ads YTD, a mere fraction of the approximately $663.9k spent by this point last year.
- YTD data: In 2022, the brand earned about 336.1m digital impressions via Instagram (55%), Facebook (41%), desktop display (2%), and mobile display (2%) ads.
- Last year: Last year, DJ spent roughly $22.1m on this channel, almost double the roughly $13.2m spent in 2021.
- Additional channel insights
- The brand utilizes Google Ads.
- It holds planning conversations in Q1 and buying conversations in Q4.
- DJ sponsors podcasts such as TED Radio Hour.
- The brand also has sponsorship partnerships with organizations such as the .
Additional agency insights:
- Opportunity: Get in touch soon to see if parent company needs brand-specific PR, experiential, and/or multicultural agency partners for the DJ brand.
- Current agency roster:
- the community: Creative agency partner (at least for this campaign project)
- : Creative AOR
- : Creative and digital agency partner
- : Media agency partner
Insight Sources: Digital spend insights estimated by Relo Metrics.