On Ideas | Agency Profile, Contacts, AOR, Client Relationships

• Gholston joined the team's... team... in December 2020 and was most recently its senior marketing director.
• She now fills the Jaguars' top marketing role since, to the best of my knowledge, the organization has yet to appoint a new CMO following Julian Duncan's departure in 2021.
• The organization will likely:
  • Implement strategy shifts
  • Ramp up spend, especially locally in FL
  • Seek new agency partners
• Target demographic: 
  • Male sports enthusiasts

Additional spending insights:

• As far as national TV and digital spend is concerned, the NFL tends to advertise under one umbrella instead of individually for various teams, so read more about its recent spend   
• Additional channel insights  
  • The Jaguars utilize OOH, local broadcast, and digital ads.
  • The organization sponsors podcasts such as The Herd with Colin Cowherd, The Bobby Bones Show, Everything Everywhere Daily, FantasyPros, and The Sports Junkies.
  • The Jaguars also invest in sponsorships with partners such as .

• Opportunity: Reach out soon to see if any roster shifts follow this promotion.
• Current agency roster:
  • : Creative AOR
  • View the here.

Insight Sources: Additional channel insights estimated byRelo Metrics.