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Account in Jeopardy: Jacksonville Jaguars taps first CMO (Score 71)
Update: not because of Pitbull.
Agency & martech readers - since, as you're well aware, new CMOs often review agencies, reach out sooner than later for potential work. bullshirt.
Below was originally published on 8/24:
field graphics, alongside a social media campaign, made by creative agency The Barn. "Icing the kicker" is the term for calling a timeout just before the ball is snapped in an attempt to get in the kicker's head, and the graphics will show on the team's jumbotron when the opposing team makes attempts at a field goal. "Our enormous branded fan engagement campaign for the JJs was brought to life in front of a packed preseason game at TIAA Bank Field. Over 50,000 sqft of designed screens took over Jacksonville, and was a proud moment for The Barn. We aren’t just activating fans, we aren’t just advertising a client, we are changing football dialect in a city," the agency said on its Facebook page.
The "Cool the Kicker" campaign also partners with McGowan's Heating & Air Conditioning, another Barn client (is this agency just Waste Pro.
Media buying and planning are handled by Dalton Agency.