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Gen-Z, B2B Ops: Kodak taps CMO after PR AOR hire (Score 64)

In July, in May. Get in touch soon to see what strategy shifts she may have planned.

Goldbarg isn't Kodak's only new marketing team member; the company also hired worldwide product marketing manager Dina Caplan in August.

According to Pathmatics, Kodak has spent roughly $260.6k on digital ads YTD, up 53% from the roughly $170.1k it spent within the same 2020 timeframe. The company's estimated 2020 full-year spend of $277.1k only reached around half of that of $590.3k in 2019. So far this year, Kodak has earned around 30.3m digital impressions, 100% via Facebook ads.

As far as consumers are concerned, the company is currently targeting Gen-Z, especially parents, in search of creative ways to print photos of and with loved ones. Kodak also targets businesses in need of similar printing services. Kantar data reports it additionally invests in print (B2B magazines) and radio.

Agency & martech readers - Kodak has shown a high amount of recent interest in agencies, so get in touch soon to get on its new CMO's radar. PR is probably off the table considering 5W's recent appointment, but you may have a shot at creative, media, digital analtyics and/or social media management work. We believe Kodak currently works with partners + napier (creative).