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Zimmerman Advertising | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(954) 644-4000
Primary Address
6600 North Andrews Avenue
Fort Lauderdale, FL 33309-3069
USA

Zimmerman Advertising Contacts

Contacts (5/38)
Name Title State
Michael A. Chief Strategy Officer FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (954) 644-4000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6600 North Andrews Avenue

Fort Lauderdale, FL
33309-3069
USA

Brad H. Chief Marketing Officer FL
Ronnie H. President FL
Jordan Z. Founder & Chairman FL
David N. Chairman, Creative FL

Client Relationships


Brand Service From To Media Spend
******* ******* ***. Creative, Digital, Media Buying, Media Planning *
**********, ***. Creative, Social ******
******* ****** Digital, Creative ******
************ ****** ********** ******** Media Buying, Media Planning *******
******************.*** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Opps: Yuengling taps new media AOR to fuel western expansion (Score 53)


joint venture with Molson Coors. The agency will initially focus on driving brand awareness via strategic planning, business intelligence, media planning and buying and hyper-local go-to-market deployment. This shift replaces incumbent media AOR Havas.

Yuengling most recently expanded into TX (in August), and its growth plans aren't slowing down anytime soon. Readers able to support this expansion should keep the brand on their radars.

According to Pathmatics, Yuengling's approximate full-year 2021 spend of $3.3m reached around double that of $1.6m in 2020. Last year, the company earned roughly 341.7m digital impressions via Instagram (58%), Facebook (30%), desktop video (6%), desktop display (5%) and mobile display (1%) ads.

Yuengling is working on improving ROI, per the press release, so sellers able to support this goal will have an upper hand securing ad dollars. The company primarily targets drinking-age (21+) Gen-Z and millennial men. I expect new work will air as the company continues pursuing westward expansion.

Agency & martech readers - Laughlin Constable is still Yuengling's creative and social AOR, but this account may be in jeopardy soon due to this recent media AOR hire. Agency reviews often follow one another, so keep the company on your radar for potential PR, creative, digital analytics and/or social media management work down the road.