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MARCA Miami | Agency Profile, Contacts, AOR, Client Relationships




Service: multicultural marketing, Hispanic specialty

Main Telephone
(305) 665-5410
Primary Address
3390 Mary Street
Suite 254
Coconut Grove, FL 33133
USA

MARCA Miami Contacts

Contacts (5/6)
Name Title State
Armando H. Co-Founder & Chief Creative Officer FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (305) 665-5410
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3390 Mary Street
Suite 254
Coconut Grove, FL
33133
USA

Tony N. President FL
Alan C. Chief Operating Officer & Executive Vice President, Operations FL
Sebastian M. Creative Director FL
Yuvitza O. Vice President & Executive Director, Business Development FL

Client Relationships


Brand Service From To Media Spend
**** ****** Multicultural *
*** *********** Creative *
****, ***. Multicultural *******
****** **** *** Multicultural ****

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Media Opps: Boost Mobile taps EVP amid massive digital spend increase (Score 56)


responsible for sales, marketing, go-to-market strategy and operations. He comes from FreedomPop, where he served as founder and CEO. Stokols is less likely than a new CMO to make changes to the agency roster, but he most likely will have the power. He may also adjust the current marketing strategy. Dish purchased Boost from Sprint for $1.4b in July 2020. 

**We are still working to verify Stokols' email & will update the article as we learn more**

According to iSpot's estimates, Boost spent around $165.9m on national TV ads YTD, a 9% increase from $151.9m it spent in this channel during the same time period of 2019. Full-year spend equaled $220.3m in 2019 amd $203.8m in 2018. It placed ads this year during programming such "NBA Basketball," "Ridiculousness," "College Basketball," "Friday Night SmackDown" and "MLB Baseball." 

Magellan reports Boost placed around 216 podcast ads over the last year. 

Per Adbeat, out of the $116m Boost spent on digital display ads since September 2018, it spent $111m (96%)  in this channel after September 2019. It placed 94% of these as video ads through YouTube onto youtube.com. It placed 6% of these ads programmatically through Google Display Network onto sites such as bestbuy.com, espn.com, yahoo.com, accuweather.com and nitrotype.com. 

Sellers-- Boost primarily targets Gen-Z and millennials,with a male skew, through digital display and national TV ads. It has increased funds in both of these channels over the last year; although, TV spend seems to be declining on a full-year basis. It has been repurposing these TV dollars and has been adding them to digital channels. Sellers should reach out offering appropriate ad space.  Dish invests in local marketing methods such as OOH, print and radio ads, per Kantar. Keep in mind, these strategies are subject to change now that Boost is part of Dish. 

Agency & martech readers-- We do not believe Boost to have any agency partners at this time. Dish currently works with MARCA (multicultural). I am not sure whether or not Dish's agency partners will also work with Boost, or if it is looking to team up with an agency. Either way, it will not hurt to reach out to the new EVP and pitch your services.