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MARCA Miami | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural marketing, Hispanic specialty
- Main Telephone
- (305) 665-5410
Primary Address
3390 Mary Street
Suite 254
Coconut Grove,
FL
33133
USA
MARCA Miami Contacts
Contacts (5/6)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tony N. | President | FL | ||||||||||||
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| Alan C. | Chief Operating Officer & Executive Vice President, Operations | FL | ||||||||||||
| Armando H. | Co-Founder & Chief Creative Officer | FL | ||||||||||||
| Sebastian M. | Creative Director | FL | ||||||||||||
| Yuvitza O. | Vice President & Executive Director, Business Development | FL | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: Dish Network taps CMO amid ongoing struggles (Score 77)
Sales Lead: Jonathan Sipling just became the CMO and SVP at
- Sipling joined from Elevate Brands, where he served as the CRO; before that, he was the specialty, luxury, and professional CMO at Wayfair.
- Now, Sipling will handle the marketing strategy and operations for Dish's retail business along with and Boost Infinite.
- He joins Dish at a very difficult time for the company.
- Not to Dish it out, but the company is still dealing with the aftermath of a cybersecurity attack, which occurred on February 23, 2-23.
- Boost mobile has been losing subscribers for several quarters, and Dish has repeatedly delayed the launch of Boost Infinite, a new postpaid service.
- Dish has also started building its greenfield 5G network.
- The company committed to covering 70% of the US population by mid-June 2023.
- The company will likely:
- Shift strategy
- Return to higher spend
- Seek new agency partners
- Target demographic:
- Men ranging from Gen-Z through Gen-X
Additional recent leadership shifts:
- Sipling's is not Dish's only recent appointment; it also hired Boost Infinite media head Curt Hokanson and growth marketing head Michael Shantz in December 2022.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Dish has spent approximately $7m on national TV commercials, less than half of the approximately $15.5m spent within the same 2022 timeframe.
- Last year: The company spent around $58.8m on this channel last year after having spent 16% less, around $49.4m, in 2021.
- 2023 ad programming: Dish's 2023 commercials have targeted Gen-X watching shows such as Last Man Standing, South Park, Gunsmoke, The Andy Griffith Show, and The First 48.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has allocated roughly $487.3k toward digital ads YTD, a sharp decline from the roughly $1.3m allocated by this point last year.
- YTD data: Since the beginning of 2023, Dish has earned ~62.2m digital impressions via Facebook (87%), YouTube (9%), Instagram (2%), and desktop display (2%) ads.
- Last year: The company's estimated full-year 2022 spend, $5.7m, decreased by 21% from that of $7.2m in 2021.
- Additional channel insights
- The company utilizes digital, local broadcast, and Google Ads.
- Dish sponsors podcasts such as Dateline NBC, Crime Junkie, Conan O'Brien Needs A Friend, Last Podcast On The Left, and The Dan Le Batard Show with Stugotz.
- The company also invests in both short-form and long-form DRTV ads.
- It has very highly concentrated network TV coverage and will likely launch a new campaign within the next 60 days or so.
- Dish's top TV networks include HMM, GAC, WGN, DIY, and CMT.
Additional agency insights:
- Opportunity: Newly hired CMOs often conduct agency reviews, so get in touch soon to get on Sipling's radar.
- An advantage will likely go to those whose PR/communications services can help Dish's reputation move on from the cybersecurity attack.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .