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CreativeOndemand | Agency Profile, Contacts, AOR, Client Relationships


Service: multicultural marketing, Hispanic specialty

Main Telephone
(305) 529-6464
Primary Address
3390 Mary Street
Suite 124
Coconut Grove, FL 33133
USA

CreativeOndemand Contacts

Contacts (1)
Name Title State
Priscilla M. Founding Partner FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (305) 529-6464
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3390 Mary Street
Suite 124
Coconut Grove, FL
33133
USA

Client Relationships

Current Past

Brand Service From To Media Spend
****** Multicultural *
********** ** *******, ***. Multicultural, Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Gen-X, Millennial Media Opps: Volkswagen taps CMO for its passenger car business (Score 50)


Sales lead: This hire will likely affect both Volkswagen's marketing strategy and agency roster. 

  • Volkswagen tapped Nelly Kennedy as CMO of its passenger car business, effective February 2023. 
  • Kennedy is currently the global managing brand director of Google. 
  • She served as the executive director of digital of Conde Nast International prior to that. 

**We are unable to confirm Kennedy's email address until she officially begins next year.** 

Volkswagen's target demographic: Gen-X & millennials with a male skew

The company will likely:

  • Ramp marketing spend back up
  • Place higher emphasis on digital channels (due to Kennedy's experience with digital)
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Volkswagen spent nearly $53.6m on national TV ads YTD, a 33% decrease from $79.7m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend fell by 11% from $108.2m in 2020 to $96.8m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NFL Football, NBA Basketball, 2022 Winter Olympics, MLB Baseball, and Jimmy Kimmel Live. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Volkswagen spent around $18.2m on digital display ads YTD, a 35% decrease from $28.2m spent in this channel during the same time period of 2021. 
  • YTD data: 1.9b impressions via desktop video (41%), Facebook (25%), Instagram (19%), Twitter (6%), desktop display (6%), and mobile display (2%).  
  • Last year: Full-year spend increased by 29% from $27.3m in 2020 to $35.1m in 2021. 
  • Ad location: It placed 97% of these ads directly onto sites such as youtube.com, facebook.com, instagram.com, twitter.com, and amazon.com. It placed 3% of these ads through multiple indirect channels onto sites such as edmunds.com, zillow.com, ebay.com, cars.com, and motortrend.com. 

Additional channel insights  

  • It also utilizes local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.