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Alma | Agency Profile, Contacts, AOR, Client Relationships

Service: full service, multicultural marketing, Hispanic specialty

Main Telephone
(305) 662-3175
Primary Address
2601 South Bayshore Drive
Fourth Floor
Coconut Grove, FL 33133

Alma Contacts

Contacts (5/21)
Name Title State
Luis Miguel M. Chairman & Chief Executive Officer FL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (305) 662-3175
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2601 South Bayshore Drive
Fourth Floor
Coconut Grove, FL

Alvar S. Co-President & Chief Creative Officer FL
Isaac M. Co-President & Chief Operating Officer FL
Michelle H. Senior Vice President, Operations FL
Angela B. Senior Vice President, Brand Services FL

Client Relationships

Brand Service From To Media Spend
****** ****** ****** multicultural 2007 present ********
******* ********** ** ****** Creative, Digital, Media Buying, Media Planning, Multicultural, Public Relations 2010 present *
**** multicultural 2007 present *******
********** multicultural 2007 present *
****** ****** ***** multicultural 2007 present ********

See Winmo sales intelligence in action


Insurance Media Opps: State Farm launches campaign touting coronavirus-related efforts

In State Farm's (SF's) new ad campaign, "Jake" and other agents educate viewers on the Good Neighbor Relief Program. Due to the global pandemic, consumers are driving far less often, so SF pledged to return $2 billion to auto policyholders for the period ending May 31; the company will keep making similar decisions to serve customers well if and when it can. Several agents also made hand-sewn masks for their communities. Cause-oriented millennial consumers are more likely to buy from brands giving back in this time of need.

SF announced that most of its customers will see an automatically-applied 25% policy credit.


According to iSpot's estimates, it spent around $249.6m on national TV ads YTD, down 18% from $211.6m during the same time period of 2019. Total spend equaled $692.7m in 2019 and $523.8m in 2018. It mainly targets millennial and Gen-X homeowners with a male, sports-oriented skew via this channel (see targeting right). 

It also utilizes local advertising methods such as OOH, print, radio, search and broadcast, but we expect its OOH investment to remain relatively low until consumers start driving again. The increase in digital display ad spend leads us to believe SF especially wants to reach Gen-Z and millennials; since this audience is consuming more media than ever right now, you should also offer paid social, podcast and/or OTT ad space.

Agency & martech readers - SF started shifting away from lead-agency models, except for its partnership with OMD handles media buying and planning.