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FKQ Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(727) 539-8800
Primary Address
15351 Roosevelt Boulevard
Clearwater, FL 33760
USA

FKQ Advertising, Inc. Contacts

Contacts (5/20)
Name Title State
Lisa F. President FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (727) 539-8800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15351 Roosevelt Boulevard

Clearwater, FL
33760
USA

George F. Executive Vice President & Partner FL
Kip P. Director, Integrated Production FL
Christine K. Media Director FL
Gina K. Group Media Director FL

Client Relationships


Brand Service From To Media Spend
**** ********* Media Buying, Media Planning *
**** ******** Media Buying, Media Planning *
********* ***** Media Buying, Media Planning *
********* ****** Media Buying, Media Planning *
********* ******* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Media Opps: Hertz taps marketing chief (Score 49)


Sales lead: This hire will affect the company's ad spend and agency roster.

  • The Hertz Corporation (THC) named Wayne Davis EVP & CMO, effective January 2023. 
  • Davis joins from GE Appliances, where he served as senior director of Cafe Brand.
  • He is now responsible for the marketing strategy across the Thrifty Car Rental brands.

**Davis does not officially begin until January 2023; therefore, we are unable to confirm his email address at this time.**

Hertz's target demographic: Male millennials & Gen-Xers 

The company will likely:

  • Ramp national TV spend back up
  • Continue increasing digital spend
  • Hire additional agency assistance 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Hertz spent around $29.1k on national TV ads YTD. 
  • Last year: Full-year spend plummeted from $3.6m in 2020 to just $89.7k in 2021. 
  • 2022 ad programming: It placed ads during programming such as Pickleball, ATP/WTA Tennis, and Courtside

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • Hertz Brand:
    • YTD spend: Hertz spent close to $11.3m on digital display ads YTD. 
    • YTD data: 1.1b impressions via desktop video (61%), Instagram (15%), Facebook (13%), desktop display (8%), and mobile display (2%). 
    • Last year: Full-year spend jumped from $5.3m in 2020 to $11.1m in 2021. 
    • Ad location: It placed 93% of these ads directly onto sites such as youtube.com, instagram.com, facebook.com, priceline.com, and cbssports.com. 
  • Dollar & Thrifty brands:
    • YTD spend: Dollar & Thrifty spent nearly $3m on digital display ads YTD. 
    • YTD data: 212.6m impressions via desktop video (79%), Instagram (11%), and Facebook (9%). 
    • Last year: Full-year spend fell by 50% from $3.2m in 2020 to $1.6m in 2021. 
    • Ad location: It placed 99% of these ads directly onto sites such as youtube.com, instagram.com, facebook.com, priceline.com, and orbitz.com. It placed 1% of these ads through an unknown indirect channel onto sites such as yahoo.com, orbitz.com, expedia.com, travelocity.com, and fandom.com. 

Additional channel insights

  • THC also utilizes OOH, print, radio, and local broadcast. 

Agency analysis:

  • Opportunity: Get in touch with the new CMO now in order to secure top priority. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.