Back to All Agencies

Powell Tate | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations, public affairs

Main Telephone
(202) 383-9700
Primary Address
733 10th Street Northwest
Sixth Floor
Washington, DC 20001

Powell Tate Contacts

Contacts (2)
Name Title State
Peter C. Managing Director, Public Affairs, North America DC
Sample of Related Brands
Email: *****@*******.***
Main Phone: (202) 383-9700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 733 10th Street Northwest
Sixth Floor
Washington, DC

Lance M. Chief Communications Strategist DC

Client Relationships

Brand Service From To Media Spend
******** ********* *********** Media Buying, Media Planning 2015 present *******

See Winmo sales intelligence in action


Male Gen-Z, Millennial eCommerce Opps: Papa John's continues ad spend increases, promotes contactless delivery amid surge in sales (Score 83)

increased its marketing spend this past quarter, which has had very strong results, according to its Q1 2020 earnings call. It reportedly reached more than 1 million ne and lapsed customers in April on it digital channels alone; its execs called April its "best month ever" with pizza delivery. Overall, PJ is utilizing its product quality and heavy discount opportunities to reach younger consumers.

In response to the global pandemic, PJ offered no-contact delivery and carryout via its website and app, added sanitation procedures and donated tens of thousands of pizzas to healthcare workers, first responders and families.

Out of the $7.8m

According to iSpot's estimates, Papa John's spent around $56.8m on national TV ads YTD, a 35% increase from $41.9m in 2019. Total spend equaled $108.3m in 2019 and $96.9m in 2018. It primarily targets Gen-Z and millennials males via this channel (see targeting right). 

It also utilizes local advertising methods such as OOH, print (newspapers), search and radio, and it is focusing on local marketing; keep in mind, though, that most companies won't start investing heavily in OOH advertising until consumers start driving to and from work again. Considering its young target demographic, you should additionally offer paid social, podcast and/or OTT ad space. PJ's spend often spikes from Q4-Q1.

Agency & martech readers - The company hired CMO Max Wetzel in Powell Tate since 2018. Thus, we expect you'll have the easiest time securing project-based or digital/social media management work.