Ogilvy | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, full service
- Main Telephone
- (202) 729-4000
Ogilvy Contacts
| Name | Title | State | ||||||||||||
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| Christopher G. | President & Founder, Ogilvy Center - Behavioral Science | DC | ||||||||||||
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| Bob P. | Chief Growth Officer & Managing Director, Government Practice | DC | ||||||||||||
| Jermon W. | Account Director, Corporate & Brand Reputation | DC | ||||||||||||
| Kristen P. | Associate Program Director | DC | ||||||||||||
| Anna F. | Executive Producer | DC | ||||||||||||
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WinmoEdge
Score 70 - Account in Jeopardy: Brand USA debuts new consumer campaign amid search for marcom agency
Remember last summer when we told told you Brand USA was switching to a "proximity" approach for its upcoming marketing (if not, proof)? Well, this is it. CEO Chris Thompson said the new campaign focuses on a "trio of aspects:" possibilities, proximity and personas. The proximity portion of this campaign seeks to highlight the possibilities overseas visitors will have within a few hours of their gateway into the US.
Brand USA recently shared the results of its survey research, which concluded that some international travelers are citing politics as a factor in deciding whether to visit the US. While travelers from China indicated that the political climate made them more likely to visit the US, Mexican travelers registered the most concern. This information, plus the launch of a new campaign, could mean that Brand USA will make even more aggressive efforts to entice travelers stateside this year, sellers.
Brand USA’s current D2C media mix includes broadcast, digital, social, online video, outdoor, print, international SEO and PR/media outreach. So sellers of all stripes should find revenue here. 
Add to these factors that Brand USA is reportedly on the hunt for a marketing and PR agency, and sellers could certainly see more dollars flowing out of Brand USA through 2018. Agency readers, while we understand it's too late to get in on this current review, Brand USA has switched up agencies multiple times over the last two years, so another opportunity for work could come sooner than with other brands.
Additionally, Code and Theory (digital).
Additional Information
Media Spend: According to the FY2016 Objectives, Summary Marketing Plan & Budget, the most money in 2016 will be deployed to support partner marketing services ($84.7 million. See chart for the rest of the breakdown.
Brand USA
1725 Eye St. NW
Suite 800
Washington, DC 20006
(202) 536-2060
Thomas Garzilli
Chief Marketing Officer
(202) 536-2060
tgarzilli@thebrandusa.com