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MDB Communications, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (202) 835-0774
Primary Address
1634 I Street, North West
Ninth Floor
Washington,
DC
20006
USA
MDB Communications, Inc. Contacts
Contacts (3)
Name | Title | State | ||||||||||||
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Richard C. | Chief Creative Officer | DC | ||||||||||||
Sample of Related Brands
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Sheila W. | Director, Marketing Strategy & Research | DC | ||||||||||||
Maria G. | Senior Account Executive | DC |
Client Relationships
Brand | Service | From | To | Media Spend |
---|---|---|---|---|
***** ***** ***** | Creative, Media Buying, Digital, Media Planning, Social | * | ||
** **** **** | Creative, Media Buying, Media Planning, Digital, Social | * | ||
** ******* | Creative, Media Buying, Media Planning, Digital, Social | * | ||
** ********** | Creative, Media Buying, Media Planning, Social, Digital | * | ||
*** | Creative, Media Buying, Media Planning, Digital, Social | * |
WinmoEdge
Millennial Parents Opps: Roy Rogers loses marketing DM (Score 32)
Sales lead: Keep an eye on this company because a marketing DM hire will affect its spending and agency roster.
- 2022.
- During Jenkin's tenure, he led brand management, field marketing, media strategy, product launches, agency management, and creative direction.
- We will be sure to update you as soon as a replacement is named.
RRR's target demographic: Millennial parents
Once it finds a new marketing DM, the company will likely:
- Revise marketing strategy
- Review the agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: RRR spent around $13.9k on digital display ads YTD, a 29% decrease from $17.7k spent in this channel during the same time period of 2022.
- YTD data: 1.9m impressions via Instagram (58%) and Facebook (42%).
- 2021-2022 spend: Full-year spend jumped by 60% from $69.7k in 2021 to $111.7k in 2022.
- Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com.
Agency analysis:
- Opportunity: Be prepared to reach out as soon as RRR finds a new marketing leader.
- Current roster:
- MDB Communications: creative, media, digital, & social AOR
- Trevelino / Keller Communications Group: PR
Insight Sources: Digital spend insights estimated by Pathmatics.