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Octagon | Agency Profile, Contacts, AOR, Client Relationships


Service: event & sponsorship marketing

Main Telephone
(203) 354-7400
Primary Address
290 Harvard Drive
Stanford, CT 06902
USA

Octagon Contacts

Contacts (5/11)
Name Title State
John S. Chief Executive Officer CT
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (203) 354-7400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 290 Harvard Drive

Stanford, CT
06902
USA
Simon W. Chief Strategy Officer CT
Noah K. Group Director, Research CT
Olivia M. Manager, Influencer Marketing & Social Media CT
Brianna S. Account Manager - Mastercard Global Hospitality CT

Client Relationships

Current Past

Brand Service From To Media Spend
********** *********, ***. Experiential *

See Winmo sales intelligence in action

WinmoEdge

Cause Media Opps: MasterCard teams up with Sterling K. Brown in new initiative


MasterCard recently launched a campaign featuring Sterling K. Brown. The ad centers around the company's new program that supports Stand Up To Cancer. Through July 15, MasterCard will donate one cent to the organization each time a cardholder orders online or taps their card at  select restaurants and grocery store. MasterCard is hoping for a $5m total donations. Sellers should contact soon to secure last-minute ad dollars.

So far this year, Pathmatics reports the company has spent roughly $752k on digital ads, only around a third of the roughly $2.4m it had spent by this point last year. MasterCard's estimated full-year 2021 spend dropped 15% to $10.9m from that of $12.8m in 2020. The company has earned approximately 107.1m digital impressions YTD via Twitter (38%), Facebook (20%), desktop display (17%), Instagram (13%), mobile display (10%) and desktop video (2%) ads.

MasterCard tends to primarily target Gen-Z and millennials, and according to Kantar data, it also invests in print, OOH and local broadcast. I expect to see similar cause marketing efforts down the road. It teds to roll out both English- and Spanish-language ads.

Agency & martech readers - I don't currently see glaring signs here of upcoming agency reviews, but that doesn't mean project-based work isn't possible. MasterCard currently works with creative AOR R/GA.