PlowShare Group, Inc. | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Campaign Imminent: March of Dimes taps direct mail AOR after naming CMO (Score 73)

Nonprofit Barton Cotton its direct mail AOR to lead its brand transformation through integrated fundraising efforts. 

Recent partners include

According to iSpot, a YTD national TV spend of $236,461 has gone towards commercials targeting various millennial and Gen-X audiences (see targeting right). The organization's total 2018 spend increased notably to $409,791 from that of $275,781 in 2017.

Within the past year, Adbeat reports that MOD has spent $405,100 on digital display ads placed primarily through Google networks (86%) onto site destinations including shareably.net, someecards.com, minq.com, healthyway.com and babycenter.com. During the past 24 months, the nonprofit's spend has totaled $786,000.

MOD doesn't have a top spending period, so reach out throughout the year to secure ad revenue. The organization typically invests in digital, direct mail, broadcast, experiential, outdoor, print and social, with a target demographic consisting of women 25+.

Agency & martech readers - since reviews tend to follow one another, reach out soon for potential work under MOD's Crossroads has handled PR duties since 2007; while this is much longer than average agency tenure (3-4 years), companies are less likely to shift agencies after 10 years.