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Cooper-Smith Advertising | Agency Profile, Contacts, AOR, Client Relationships


Service: media

Main Telephone
(800) 215-8812
Primary Address
1055 Summer Street
Stamford, CT 06905
USA

Cooper-Smith Advertising Contacts

Contacts (4)
Name Title State
Bruce F. Integrated Group Director & Chief Strategist CT
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (800) 215-8812
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1055 Summer Street

Stamford, CT
06905
USA
Sean E. Director, Media CT
Meredith V. Senior Vice President, Media Strategy CT
Michele H. Senior Vice President, Client Relationships CT

Client Relationships

Current Past

Brand Service From To Media Spend
******* **************, ***. Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Charter Communications promotes president, CEO (Score 27)


Sales lead: The CEO promotion may lead to additional leadership changes that affect the company's marketing strategy & agency roster. 

  • Charter Communications announced that Tom Rutledge, chairman & CEO, is retiring.
    • Rutledge will continue serving as executive chairman and on the board of directors until November 2023. 
  • The company selected Chris Winfrey to replace Rutledge.
    • Effective December 1st, 2022, Winfrey will take over as president & CEO.
    • Winfrey has been Charter's COO since 2021. 

Charter's target demographic: Gen-X women with a Hispanic skew & businesses

The company is likely to:

  • Make additional leadership changes that will affect:
    • The company's marketing strategy
    • The company's agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • Spend data: Please click here to view our national TV spend chart for Charter's top brands. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Charter spent around $32.5m on digital display ads YTD, a 38% decrease from $52.4m spent in this channel during the same time period of 2021. 
  • YTD data: 3.8b impressions via Facebook (53%), desktop video (23%), Instagram (15%), desktop display (6%), and mobile display (3%). 
  • Last year: Full-year spend fell by 17% from $82.6m in 2020 to $68.5m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, baynews9.com, and twitch.tv. It placed 2% of these ads indirectly through Google AdX+AdSense and Display & Video 360 onto sites such as ebay.com, yahoo.com, finance.yahoo.com, espn.com, and trulia.com. 

Additional channel insights  

  • Charter also invests in OOH, print, radio, and local broadcast.

Agency analysis:

Insight Sources: Broadcast insights estimated by Pathmatics; additional channel insights estimated by Kantar.