Scrum50 | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Campaign Imminent: Mondelez concludes review by expanding AOR relationship (Score 33)

VaynerMedia retained some of the business; the agency will continue handling Mondelez's communications planning and digital buying. The company's internal sources, rather than a pitch consultant, led this review. New work will likely roll out within the coming months, so sellers should contact soon to secure last-minute ad dollars. Mondelez may also conduct additional agency reviews.

This hire comes not long after the company promoted its top marketer, Martin Renaud, in February 2022. Renaud joined the company as EVP and CMO in January 2018 and now holds those titles along with that of CSO.

View recent national TV spend for top brands, courtesy of here.

Per Pathmatics, Mondelez (this includes all its subsidiaries) has spent approximately $80.4m on digital ads YTD, down 33% from the approximately $120.8m spent by this point last year. In 2021, the company ended up spending roughly $160.5m on this channel, up 20% from the roughly $133.3m spent in 2020. So far this year, Mondelez has earned around 10.7b digital impressions via Instagram (33%), Twitter (30%), Facebook (23%), desktop video (12%) and desktop display (2%) ads. 

Mondelez primarily targets Gen-Z and millennials. Kantar data reports it also utilizes print, radio, OOH and local broadcast.

Agency & martech readers - As I briefly mentioned, additional roster shifts could easily follow this one; get in touch soon to be top-of-mind for PR, creative, digital analytics and/or social media management work. Right now, Mondelez works with creative AORs HMT Associates.