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Media Storm | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (203) 852-8001
Primary Address
99 Washington Street
Norwalk,
CT
06854
USA
Media Storm Contacts
Contacts (3)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Craig W. | Co-Founder, Owner & Managing Partner | CT | ||||||||||||
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Sample of Related Brands
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| Donna E. | Group Manager, Broadcast | CT | ||||||||||||
| Bryan W. | Broadcast Group Manager | CT | ||||||||||||
Client Relationships
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-X Opps: E.W. Scripps taps first CMO amid significant spend increases (Score 77)
- Taylor Starr, the former marketing and PR SVP at Recount Media, is Scripps's first-ever CMO.
- So far, her marketing strategy leadership has involved rebranding Scripps News from Newsy, which rolled out on January 1, 2023.
- According to Scripps president and CEO Adam Symson, Taylor Starr will work to build brand visibility among audience and advertisers, especially across all TV viewing platforms.
- The company will likely:
- Continue increasing spend
- Shift its strategy
- Seek new agency partners
- Target demographic:
- Millennials and Gen-X
Recent leadership shifts:
- In August 2022, Scripps appointed trade and sponsorship marketing director Mary Schreck and marketing and creative services director Willie Garrett.
Additional spending insights:
- Broadcast insights (TV ad creative spend)
- 2021-2022 spend: View the sharply increasing national TV spend for Scripps's top brands here.
- Last year:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance for all Scripps brands)
- 2021-2022 spend: In 2022, Scripps spent roughly $18.8m on digital ads, 158% more than the roughly $7.3m spent in 2021.
- 2022 data: The company earned approximately 2.5b digital impressions last year via desktop display
- 976%), mobile display (19%), Twitter (3%), Facebook (1%), and Instagram (1%) ads.
- Scripps placed most of this year's desktop display ads site direct onto destinations such as aol.com (31%), yahoo.com, msn.com, finance.yahoo.com, and thedelite.com.
- Additional channel insights
- The company utilizes Google Ads, OOH, print, and local broadcast.
Additional agency insights:
- Opportunity: As Scripps's first CMO, Taylor Starr has a high chance of conducting agency reviews; get on her radar soon.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .