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NE Media Opps: Connecticut Lottery Corp taps new agencies amid digital spend increase

As a result of the RFP issued Fuseideas, and they will likely do a lotto good, leading advertising and related services such as brand insight and strategy, research and planning, social media, and media planning and buying. "What excites me about the CT Lottery account is not only what we can do for them, but how they have provided us with this great opportunity to grow our businesses and add more staff, which is great news for the state," said MM president John Scully.

According to Pathmatics, the CT Lottery has spent $12,300 so far this year on 1.2 million digital impressions, with 89% of ads placed site direct and top destinations including wtnh.com, iheart.com, and tomshardware.com. While it doesn't seem like much, the corporation has already surpassed 2017's total digital display spend of $9,200, which had already steeply increased from less than $100 the year before. Kantar also reports significant outdoor and print advertising investment.

Agency & martech readers - While agency reviews often precede one another closely, the CT Lottery seems to have its bases covered for now, readers.