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Cronin Group Holdings, LLC | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone
(860) 659-0514
Primary Address
50 Nye Road
Glastonbury, CT 06033
USA

Cronin Group Holdings, LLC Contacts

Contacts (5/13)
Name Title State
Suzanne C. Account Director CT
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (860) 659-0514
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 50 Nye Road

Glastonbury, CT
06033
USA

Steve W. Executive Creative Advisor CT
Kate A. Brand Supervisor, Engagement & Influence CT
Christine A. Manager, Media & Analytics CT
Karen S. Media Planner & Senior Buyer CT

Client Relationships


Brand Service From To Media Spend
****-****** ****** ********* Creative, Digital, Media Buying, Media Planning *
****** ******* ******** *********, ***, ***. Creative, Digital, Media Buying, Media Planning, Public Relations, Social *
******* **** Creative, Digital, Media Buying, Media Planning, Public Relations, Social *
**** Creative, Public Relations, Media Buying, Social *

See Winmo sales intelligence in action

WinmoEdge

TIAA appoints chief brand officer amid spend shifts (Score 77)


Sales lead: Reach out to offer ad space & to inquire about agency opportunities. 

  • TIAA hired Zara Mirza as chief brand officer, effective March 6th, 2023.
  • Mirza joins from GE, where she held the same position.
  • She is now responsible for TIAA's brand strategy, marketing, creative, and corporate social responsibility. 
  • Mirza will report to chief marketing & communications officer Micky Onvural.

TIAA's target demographic: Teachers & individuals in the academic, research, medical, & non-profit fields that need retirement planning assistance

The company will likely:

  • Continue shifting ad dollars from digital to TV
  • Revise branding strategy
  • Conduct agency reviews

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: TIAA spent approximately $158.9k on national TV ads YTD, more than double the $75.7k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped by 50% from $344.9k in 2021 to $515.8k in 2022. 
  • Ad programming: It placed ads during programming such as College Basketball, Women's College Basketball, College Hockey, B1G Live, and College Wrestling

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: TIAA spent around $431.9k on digital display ads YTD, a 40% decrease from $721k spent in this channel during the same time period of 2022. 
  • YTD data: 46.7m impressions via Facebook (56%), desktop display (22%), Instagram (18%), and mobile display (3%). 
  • 2021-2022 spend: Full-year spend dropped by 25% from $8.3m in 2021 to $6.2m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, wsj.com, marketwatch.com, and investopedia.com. 

Additional channel insights  

  • Vivvix: TIAA also invests in OOH, print, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.