Back to All Agencies
The Integer Group | Agency Profile, Contacts, AOR, Client Relationships
Service: promotions and retail marketing
- Main Telephone
- (303) 393-3000
Primary Address
7245 West Alaska Drive
Lakewood,
CO
80226
USA
The Integer Group Contacts
Contacts (5/21)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mike S. | Chairman | CO | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Vikki P. | Associate Director, Media | CO | ||||||||||||
| Dustin B. | Director, Creative | CO | ||||||||||||
| Tadar P. | Group Account Director | CO | ||||||||||||
| Ross S. | Group Creative Director - Red Robin | CO | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Millennial Opps: Lagunitas Brewing taps interim CMO following AOR hire (Score 73)
Sales Lead: Hannah Dray recently became the interim CMO at
- Dray joined the company in February 2023 as its senior brand director.
- She had previously served as the brand director for Heineken's Dos Equis brand.
- Lagunitas is still searching for a permanent CMO; we will keep you updated as we learn more.
- Dray succeeds (albeit temporarily) Paige Guzman, who stepped down this summer after having been Lagunitas's CMO for almost three years.
- She has not yet announced her next steps.
- The company will likely:
- Shift strategy
- Return to higher spend
- Conduct agency reviews, especially once it finds a new CMO
- Target demographic:
- Millennial men
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Lagunitas has spent approximately $569.1k on digital ads, down 22% from the approximately $732.5k spent by this point last year.
- YTD data: The company has earned roughly 84.7m digital impressions YTD via Instagram (69%), Facebook (24%), desktop display (4%), mobile display (2%), and desktop video (1%) ads.
- Last year: Lagunitas's estimated full-year 2022 spend reached $1.5m, only about a third of the roughly $4.3m spent in 2021.
- Additional channel insights
- The company utilizes Google Ads along with Facebook and online video (via Youtube.com) ads.
Additional agency insights:
- Opportunity: This leadership shift could lead to agency reviews, as could a permanent hire, so reach out soon to offer PR and/or digital analytics services.
- Reviews are especially likely since Lagunitas named at the end of 2022.
- Current agency roster:
- The Integer Group: Creative, e-Commerce, and media AOR (2022)
- : Media AOR
Insight Sources: Digital spend insights estimated by.