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Karsh & Hagan | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(303) 296-8400
Primary Address
685 South Broadway
Denver, CO 80209
USA

Karsh & Hagan Contacts

Contacts (5/12)
Name Title State
Kathy H. Co-Chief Executive Officer CO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (303) 296-8400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 685 South Broadway

Denver, CO
80209
USA

Tracy B. President CO
Pocky M. Co-Chief Executive Officer CO
Jeffery M. Chief Creative Officer & Vice President CO
David S. Vice President & Creative Technology Director CO

Client Relationships


Brand Service From To Media Spend
******** **** integrated 2008 present *****
******** ****** & ******* ********* creative, digital media buying & planning 2011 present *
****** ************* ******* Creative 2017 present ****
****** ***** ********** & ******** ****** creative, media buying & planning 1993 present *
******** *******, ***. Media Buying, Media Planning unknown present ******

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Colorado Travel hires two agencies, spend increases imminent


O'Dwyer's. It previously worked on Colorado Tourism's PR account, but lost the work in 2016.

At the same time, the tourism board renewed its contract with RFP that was issued in December.

The Come to Life" initiative, which typically uses broadcast, print, digital and social. 

With that in mind, sellers with high ROI through those channels should see what revenue they can secure from the campaign. Afterwards, keep an eye on a summer 2020 campaign since the tourism board always releases campaigns for the summer and winter. It is worthy to note, though, that the summer is a busier period for the tourism board, so it spends more on the summer campaign.

The aforementioned marketing documents also reveal that the tourism board plans to develop co-op marketing initiatives and to build a more unified ski-industry to help it gain more awareness than competitors (it lists its top competitors as California, Arizona, Nevada, New Mexico, New York and Florida). You may also be able to secure revenue from these initiatives.

The tourism board's main demographic is travelers (business and leisure) A25 to 64 with an HHI of $75k+ and an "adventurous spirit," according to the marketing documents These will be out-of-state travelers since none of 2019's $11m marketing budget has been dedicated to in-state advertising. Know that that marketing budget is about a $200k increase from that of 2018, so spend increases are imminent.

iSpot reports a YTD national TV spend of $98,214 placed on a diverse array of programming (see targeting right). Spend in the same timeframe of 2018 totaled $84,617, full 2018 spend totaled $93,196 and spend in 2017 totaled $156,363.

Adbeat reports digital display over the last 12 months has totaled $120k and been placed primarily via Google (53%), direct buy (24%) and Sharethrough (7%) onto sites like opensnow.com, foodnetwork.com, travelchannel.com, inspiremore.com and expedia.com. Ads over the last 24 months have totaled $347.1k and been placed primarily via Google (47%), direct buy (39%) and Sharethrough (7%) onto sites like xfinity.com, opensnow.com, hurriyet.com.tr, foodnetwork.com and fanatik.com.tr.