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Account in Jeopardy: WOW appoints three execs under new CMO, CEO (Score 73)

Vulnerable Account Index (VAI); she said that “Adding these strong executives to the WOW! leadership team gives us a depth of expertise needed to continue developing and executing on our plans to bring innovative products and services to our customers and to recognize and reward our employees.”

Readers, you know very well that decision maker hires are the number one sign of agency reviews being just around the corner, and WOW has been anything but lenient on that front recently, so agencies with technology experience should definitely reach out sooner than later to get on the company's radar.

Pathmatics reports that WOW has spent $3,900 so far this year on ads placed mostly (91%) through direct, Google Ads, and Dstillery channels on sites such as diply.com, cnn.com, cnet.com, 939myfm.iheart.com, and ebay.com. Last year's total spend of $1.2 million was over twice what it was ($528,100) in 2016. WOW's top spending period per Kantar tends to be Q3, so look for more spend later in the year.

The company has not yet allocated any of its budget on TV ads, according to iSpot.

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