Common Good | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Millennial Digital Opps: Nature's Sunshine Products to increase spend in H2 (Score 39)

exceeded expectations. In Q2, NSP's customer growth was up 30%, and the company believes this is primarily due to online marketing. It will continue increasing spend in H2, based off of the success during the first half of 2021. Sellers should contact NSP to find out additional details and to offer H2 ad space. 

According to Pathmatics, NSP earned 265.6m impressions YTD through desktop display ads (52%), Facebook ads (37%) and Instagram ads (11%). It placed the majority (72%) of these ads site direct onto sties such as facebook.com, youtube.com, instagram.com, quizlet.com and yahoo.com. It placed the remainder (28%) indirectly through Google AdX+AdSense and Zeta onto sites such as finance.yahoo.com, twentytwoword.com, news.yahoo.com, autooverlaod.com and pch.com. It spent around $1.4m on digital display ads YTD, a significant jump from $147.9k spent in this channel during the same time period of 2020. Full-year spend jumped from $90.5k in 2019 to $305.7k in 2020. 

Sellers-- I believe NSP is primarily targeting millennial consumers through digital ads. The company started ramping spend up in 2020 and has continued so far this year. It announced in its Q2 earnings report that these investments have provided a positive ROI, and that it will continue adding dollars to these channels . Sellers should start reaching out to offer H2 ad space and secure some of these extra ad dollars. 

Agency & martech readers-- I believe the only agency NSP works with is LRXD, which provides creative, digital and media planning assistance. I see no signs indicating this company will review its roster anytime soon. You will likely have better luck looking for work elsewhere.