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B2B Media Opps: Talkdesk in search of marketing VP after hiring CMO (Score 71)
which improves companies' customer satisfaction and agent productivity, is in search of a marketing VP to build its American marketing strategy and plan. This selected marketer will join Kathie Johnson, who joined Talkdesk as CMO in November 2019 from Salesforce, where she served as marketing SVP.
In response to the global pandemic, the company developed a business continuity resource center.
Talkdesk also temporarily stopped using digital display in mid-April but could easily return to this channel under a new marketing VP. Adbeat approximates the company actually started utilizing digital display in November 2019 after hiring CMO Johnson; since then, $64k has gone toward ads placed programmatically, primarily via Google Display Network ($63.2k) onto site such as techtarget.com ($59.5k), iflscience.com, calculatorsoup.com, vocabulary.com and hiphopdx.com.
The company's target demographic consists of business DMs; its usage of digital display ads signals a skew toward Gen-Z and millennials.
Agency & martech readers - Since marketing hires often signal upcoming reviews, reach out soon for potential work, especially if you have B2B expertise. Talkdesk has previously worked with agency Molly Duggan on a project basis.
Chief Marketing Officer
Director, Channel Marketing