Vladimir Jones | Agency Profile, Contacts, AOR, Client Relationships

• She joined the company in March 2019 as its corporate communications and content SVP and director.
• Now, Hermann leads multi-channel campaign creation to engage existing clients and attract prospective ones.
• She seems to have succeeded Sean Hampton, who became BOK's CMO in mid-2020, but we will let you know when we have confirmed this.
• The company will likely:
  • Shift its strategy
  • Keep increasing spend
  • Conduct agency reviews
• Target demographic: 
  • ​​​​​​​Millennials and Gen-X
  • Regional businesses in need of financial services

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • 2021-2022 spend: BOK spent roughly $295.4k on this channel last year, an almost exponential increase from the roughly $36.6k spent in 2021.
  • 2022 data: Last year, the company earned around 16.9m digital impressions via desktop video/YouTube (80%), desktop display (19%), and mobile display (1%) ads.
    • BOK placed most of 2022's digital display ads site direct onto destinations such as newsok.com (45%), bizjournals.com, oklahoman.com, vanityfair.com, and newyorker.com.
• Additional channel insights  
  • The company utilizes OOH, print (newspapers), and (barely) local broadcast.

Additional agency insights:

• Opportunity: Promoted CMOs don't always conduct agency reviews as often as outside hires might, but it certainly wouldn't hurt to reach out and see if Hermann is an exception.
  • ​​​​​​​You may have the best luck securing PR and/or digital analytics services since BOK doesn't seem to currently outsource these duties.
• Current agency roster:
  • September 2021)

Insight Sources: Digital spend insights estimated by .