Service: full service
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Alex G. | Partner, Account & Strategy | CO | ||||||||||||
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| Stafford B. | Partner, Production | CO | ||||||||||||
| Harold J. | Partner, Technology | CO | ||||||||||||
| Evan R. | Partner, Account Strategy | CO | ||||||||||||
| Matt T. | Partner & Chief Creative Officer | CO | ||||||||||||
Media Sales Lead: here to see which locations feature electric vehicles. The company also plans on reaching net-zero carbon emissions by 2050.
Key Lead Takeaways: Reach out to offer ad space to help Domino's promote this initiative.
Target Demographic: Gen-Z & millennials with a male skew
Key Spend Notes:
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes Domino's under Pizza**
Ad Flight Breakdown (by spend): Domino's has aired 35 spots in 2022; the top five were "$3 Carryout Tips: Transformation," "More Than Pizza," "Word Association Game: $7.99," "Gas Prices: 20% Off Menu Prices," and "Right Now: 50% Off All Pizzas Online."
Top Daypart (by impressions): Primetime (18.4b), Early Fringe (11.6b), Weekend Afternoon (11.3m), Day Time (6.2b), and Late Fringe PM (4.6b).
Top Networks (by spend): FOX, CBS, ESPN, ABC, and ION.
Top Shows (by spend): NFL Football, College Football, NBA Basketball, Friends, and SportsCenter.
Top Industry/Vertical Spenders (by spend): Domino's (49.8%), Pizza Hut (18.2%), Little Caesars Pizza (14%), Papa Johns (13.1%), and Marco's Pizza.
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Domino's under Fast Food Pizza**
2022 YTD Spend: $82.9m
2021 FY Spend: $70m
2020 FY Spend: $80.4m
2019 FY Spend: $68.1m
YTD Ad Flight Breakdown:
YTD Impressions: 12.8b
Top 2022 Ad Types (by spend): Facebook (55%), Instagram (19%), desktop display (15%), mobile video (8%), and mobile display (2%).
Top Purchase Channels: Direct (90%), Yahoo DSP (8%), Bidtellect (1%), The Trade Desk (<1%), Display & Video 360 (<1%), and Google AdX+AdSense (<1%).
Top Publishers: facebook.com, instagram.com, yahoo.com, youtube.com, and msn.com.
Top Industry/Vertical Spenders: Domino's, Little Caesars Pizza, Yum! Brands, Papa Johns, and Papa Murphy's International.
Top Creative (by spend; see below): Pathmatics reports that 3.9k creatives have run during 2022 (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Current Agency Roster:
Insight Sources: Broadcast insights estimated by Kantar.