Back to All Agencies

WorkInProgress | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(720) 310-8642
Primary Address
5660 Valmont Road
Suite A
Boulder, CO 80301
USA

WorkInProgress Contacts

Contacts (5/17)
Name Title State
Evan R. Partner, Account Strategy CO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (720) 310-8642
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5660 Valmont Road
Suite A
Boulder, CO
80301
USA
Matt T. Partner & Chief Creative Officer CO
Alex G. Partner, Account & Strategy CO
Stafford B. Partner, Production CO
Harold J. Partner, Technology CO

Client Relationships

Current Past

Brand Service From To Media Spend
******'* Creative, Digital, Branding & Identity *********
****'* **** ******** Creative ******
****'* **** ******* Creative *
****'* ****** ******** Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Domino's ramps up YTD digital spend (Score 65)


Sales lead: Reach out to this company's DMs for more information to see if you can score some of these extra ad dollars.

  • Domino's has been increasing digital marketing spend so far this year. 
  • The pizza chain has already spent more on digital ads YTD than it did in all of 2021.
  • I see no signs of it slowing down anytime soon.

Domino's target demographic: Gen-Zers and millennials with a male skew

Domino's is likely to:

  • Continue ramping up digital spend
  • Diversify digital ad placement

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Domino's spent $235m on national TV ads YTD, a 5% decrease from $246.8m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend increased by 18% from $333.2m in 2020 to $392.6m in 2021. 
  • 2022 ad programming: It placed ads during programming such as  NFL Football, NBA Basketball, Friends, SportsCenter, and Law & Order: Special Victims Unit. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Domino's spent $71.2m on digital display ads YTD, a 55% increase from $45.8m spent in this channel during the same time period of 2021. 
  • YTD data: 11b impressions via Facebook (55%), Instagram (19%), desktop display (14%), mobile video (9%), and mobile display (2%).
  • Last year: Full-year spend fell by 12% from $80.1m in 2020 to $70.5m in 2021. 
  • Ad location: It placed 90% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, yahoo.com, and aol.com. It placed 10% of these ads through multiple indirect channels onto sites such as yahoo.com, msn.com, aol.com, answers.yahoo.com, and outlook.live.com. 

Additional channel insights:  

  • Domino's also invests in OOH, radio and local broadcast TV. 

Agency analysis:

  • Current agency roster:
  • I advise readers to offer complimentary services such as media buying/planning, social, and PR.

Insight Sources: Broadcast insights estimated by Kantar.