TDA_Boulder | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(303) 247-1180|
|Main Fax||(303) 247-1214|
|Jonathan S.||Executive Creative Director & Partner||CO|
Sample of Associated Brands
|Thomas D.||Chief Executive Officer & Executive Design Director||CO|
|Christi C.||Director, Client Services||CO|
|Sam J.||Media Director||CO|
|Jeremy S.||Creative Director||CO|
Who is the Executive Creative Director & Partner of TDA_Boulder?
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Campaign Imminent: Ascent Protein names TDA_Boulder as AOR
Subject: Print, OOH, video, social media
Brand: Ascent Protein, headquartered in Denver, CO, is a brand of protein powder, under parent company Leprino Foods.
Opportunity: Appointed TDA_Boulder as AOR to lead all marketing. This selection comes at a pivotal time for Ascent as it recently launched its first direct-to-consumer product, Ascent Native Fuel Whey Protein, as well as being named the official performance nutrition sponsor for Spartan Race.
Already, TDA has launched its first campaign for Ascent Native Fuel Whey Protein, after assisting with Spartan Race sponsor initiatives. Using the tag line “The Official Sponsor of Hard Work," the campaign will include event activation, print, out-of-home, video and social engagement.
The newest ad "Garage" runs in 30- and 46-second spots. It features a muscular man working out in his garage and in spite of the voices in his head telling him he can't, he manages to get in one last pushup. In other words, it is exactly what you would expect from an ad selling whey protein. In addition to the new creative, the agency launched a "Surprise Sponsorship" program, which rewards everyday athletes with sponsorship deals. In fact, the brand's first sponsored athlete was Spartan Race World Champion Robert Killian.
Therefore, health and fitness sellers should reach out now to pick up available revenue tied to the new campaign. Focus your pitch around high ROI active lifestyle millennial male engagement. Look for spending to be up for Q1-Q2, as weight loss season (Jan-July) is a high advertising period for most health and wellness brands.
Currently, it looks like Sunshine Sachs is handling the brand's PR.