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Sterling-Rice Group | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (303) 381-6400
Primary Address
1801 13th Street
Suite 400
Boulder,
CO
80302
USA
Sterling-Rice Group Contacts
Contacts (5/32)
Name | Title | State | ||||||||||||
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Jillian H. | Partner & Director, Innovation | CO | ||||||||||||
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Lance R. | Partner & Group Creative Director, Design | CO | ||||||||||||
Susan P. | Partner & Group Director, Media | CO | ||||||||||||
Ed R. | Chief Client Service Officer | CO | ||||||||||||
Vanessa G. | Senior Human Resources Business Partner | CO |
WinmoEdge
Yasso to be acquired by Unilever (Score 44)
Sales lead: The acquisition will likely lead to spend & agency roster shifts.
- Unilever Ice Cream.
- The financial details have not been disclosed, but the deal will reportedly close in Q3.
- Unilever's DMs were reportedly enticed by Yasso's better-for-you products.
- We told you about Yasso's "Ridiculously Better" campaign in April.
Target demographic: Millennials & Gen-X with a female skew
The company will likely:
- Continue moving ad dollars from digital to TV
- Increase ad spend
- Review current agency relationships
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Yasso spent around $2.8m on national TV ads YTD, a 47% increase from $1.9m spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend jumped from $858.9k in 2021 to $1.9m in 2022.
- Ad programming: It placed ads during programming such as NBA Basketball, Jeopardy!, Wheel of Fortune, Law & Order: Special Victims Unit, and Dateline.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Yasso spent around $420.1k on digital display ads YTD, a significant decrease from $1.7m spent in this channel during the same time period of 2022.
- YTD data: 44.8m impressions via Facebook (48%), YouTube (44%), and Instagram (8%).
- 2021-2022 spend: Full-year spend jumped from $728k in 2021 to $2m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, and instagram.com.
Agency analysis:
- Opportunity: The acquisition will likely affect Yasso's agency roster, so get in touch now to be top-of-mind.
- Current roster:
- Sterling-Rice Group: media AOR
- Nomadic Agency: creative
- MullenLowe U.S. New York: PR
Insight Sources: Broadcast insights estimated by Pathmatics.