Sterling-Rice Group | Agency Profile, Contacts, AOR, Client Relationships
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Sterling-Rice Group Contacts
|Adam W.||Partner & Executive Creative Director||CO|
Sample of Related Brands
|Robyn Z.||Partner & Director, Media||CO|
|Laurel M.||Partner & Managing Director, Account Services||CO|
|Cindy J.||President & Chief Executive Officer||CO|
|Amy S.||Partner & Managing Director||CO|
Gen-Z Digital Opps: Freddy's Frozen Custard & Steakburgers hires CMO, brand marketing VP to accelerate nationwide expansion (Score 77)
here). According to the press release, Dull has grown Freddy's corporate team with the intention of "accelerating Freddy's growth across the nation."
According to Pathmatics, Freddy's earned 207.4m impressions YTD through Instagram ads (60%), Facebook ads (39%) and desktop display ads (1%). It placed 100% of these ads site direct onto sites such as instagram.com, facebook.com, thestate.com, caranddriver.com and zulily.com. It spent around $1.8m on digital display ads YTD, a 10% decrease from $2m spent in this channel during the same time period of 2020. Full-year spend jumped from $955.9k in 2019 to $3m in 2020.
Sellers-- It seems Freddy's mainly targets Gen-Zers through digital display ads. It placed the majority of its digital ads directly onto Instagram and Facebook, which are very popular among this demographic. It may also be trying to reach millennials, as Facebook is more popular among that age group. YTD spend is down, but I predict the new CMO will ramp spend up soon. Keep in mind, the new CMO may bring new strategies with her, so reach out to see what her plans are, to see if you can provide relevant ad space.
Agency & martech readers-- I believe the only agency Freddy's works with is creative shop Sterling-Rice Group. It has been working with this agency since 2017, putting it over the average agency tenure (~3.5 years). I advise readers to reach out soon, as CMO hires are the most common indicator of a potential agency review. And since two marketing DMs were chosen, the probability of an imminent review should increase.