JMPR Public Relations | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations firm
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JMPR Public Relations Contacts
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| Joe M. | Founder & President | CA | ||||||||||||
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Male Media Opps: Nissan plans first Super Bowl ad since 2015
TBWA \ Chiat \ Day will promote the electric Ariya crossover and the 2023 Nissan Z sports car. Sellers should get in touch soon to secure ad dollars for this upcoming initiative.
As many car companies did, Nissan cut much retail spending due to the pandemic; however, its higher-level brand marketing remained consistent. Thus, spend should remain high, if not continue to rise.
So far in 2021, iSpot reports Nissan has allocated roughly $183.9m toward national TV commercials, up 18% from the roughly $156.2m it allocated in all of 2020. The company had allocated roughly $132.4m in 2019. Nissan's 2021 commercials have targeted male sports enthusiasts watching shows such as College Basketball, NFL Football, College Football, NBA Basketball and SportsCenter.
According to Pathmatics, the company has spent approximately $72.7m on digital ads, up 8% from the approximately $67.5m it had spent by this point last year. In 2020, Nissan's estimated full-year spend increased 54% to $80.7m from that of $52.3m in 2019. So far this year, it has earned around 6.6b digital impressions via desktop video (28%), Facebook (24%), desktop display (20%), Instagram (18%), mobile display (8%), Twitter (1%) and mobile video (1%) ads. The majority of this year's desktop video ads have been placed site direct onto youtube.com (72%) and hulu.com (12%).
Additionally, per Magellan, Nissan has aired more than 1k podcast ads within the past 12 months.
Nissan is currently targeting Gen-Z and millennials; it tends to especially target men. Per Kantar data, the company also invests in radio and local broadcast. Sellers should contact if able to offer relevant ad space.
Agency & martech readers - Nothing major currently points toward upcoming agency reviews, but you may be able to secure project-based work at some point. Other than TBWA\Chiat\Day, Nissan works with digital AOR fluent360.