Dailey & Associates | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (310) 360-3100
Dailey & Associates Contacts
|Jean G.||Chief Executive Officer||CA|
Sample of Related Brands
|Marcus W.||Chief Creative Officer||CA|
|Carlos A.||Associate Partner & Media Director||CA|
|Francesca C.||Art Director||CA|
|Charney W.||Director, Social Media||CA|
Broadcast Momvertising Opps: Dole selects Padilla as digital and social AOR (Score 56)
Dole grows, packages, processes and ships fruit, vegetables and other food products. In November, the company released two social media activations featuring characters from Frozen 2. A campaign web page, digital ads and social media posts will promote the activations. This is part of a multi-year nutritional pact between Disney and Dole. Look for Padilla to build on this relationship.
In other news, Paul Panza was promoted in October to sales & marketing VP from senior director of sales.
According to iSpot's approximations, Dole spent around $8.6m on national TV ads in 2019; this is a significant decrease from the estimated $15.4m spent in 2018 and $23.7m in 2017. The company airs ads mostly during children's programming like Teen Titans Go!, The Amazing World of Gumball and PAW Patrol; indicating and emphasis in targeting parents. Dole spends the majority of its ad dollars in the first three quarters of the year.
Around the time of Panza's promotion, Dole began placing digital display ads, primarily through YouTube (~$293) onto youtube.com, according to Adbeat. Dole spent around $81 on programmatically placed ads through Google onto vox.com. It only spent $374 total so far, but this change in channel strategy points to later digital spend increases.
Sellers-- Offer TV space directed toward millennial and Gen X women. The hiring of a digital marketing agency coupled with TV spend decreasing in the last year signals the company will boost digital spend in the future. Reach out soon to secure 2020 ad dollars; the company hits the first three quarters hard, then sits the fourth quarter out.
Agency readers-- Agency hires commonly follow one another, so reach out soon to stay top-of-mind. Spark Foundry is media buying and planning AOR. Since agency reviews tend to follow one another, we could see the new marketing VP make another move soon enough.