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Oxford Road | Agency Profile, Contacts, AOR, Client Relationships

Service: full-service ad agency

Main Telephone: (323) 212-6002

Primary Address

15303 Ventura Boulevard

Suite 400

Sherman Oaks, CA 91403

USA

Oxford Road Contacts

Contacts (5/15)

Name

Title

State

Steven A.

President

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(323) 212-6002
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	15303 Ventura Boulevard Suite 400 Sherman Oaks, CA 91403 USA

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Daniel G.

Founder & Chief Executive Officer

Kristen D.

Associate Media Director - Radio

Lauren O.

Associate Media Director

Shelley K.

Creative Services Manager

Client Relationships

Brand	Service	From	To	Media Spend
******	Media Buying, Digital			*

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Score 80 - Account in Jeopardy Update: LendingTree CMO shifting strategy amid rising budgets

Update (8/30): Here's a quick update on Vator, in which he shed a little light on his plans for the company. He mentioned that LT needs to deliver brand value for customers, "where we identify and develop the right messaging and positioning in the right media channels to reach new customers." Sounds to me like the right pitch could result in new business for you, readers.

He also stated that he will implement some new strategies alongside the foundation that LT already has. This includes effectively communicating the company's value proposition "in a more impactful way." Therefore, Wilson said: "I think you will see us do some things differently in the coming months." He did add that LT will continue to leverage its "powerful brand spokespeople" - CEO Doug Lebda, and that dang puppet, Lenny - by amplifying their messages in a greater fashion.

Sellers and agency readers who haven't already reached out should be doing so now. By the sounds of it, Wilson has hit the proverbial ground running and strategy plans are coming together. Read more about LT's marketing increases and plans below.

Update (8/10): During the recent Q2 earnings call, CFO Gabe Dalporto, who served as

Specifically, brand spend will increase, led by Wilson and Dalporto. Additionally, LT is evaluating core positioning and "really doing a while lot of segmentation and insight gathering." He also said that LT expects offline media investment to grow "significantly" over time.

Readers - Dalporto called marketing "gas" twice, saying its' "what fuels the business," so get some overhead lifters and some four barrel quads and get to tearing up the quarter mile, sellers (You'll get the money, you'll kill to get the money). So, there should be plenty of revenue available here for the foreseeable future, sellers. This lead could be systematic, hydromatic, ultramatic...why it could be greased lightning (I'll stop now).

Look particularly for TV dollars, as CEO Doug Lebda said during the call that while offline is the most expensive channel to acquire customers, "it's also the one where you can scale up the most." In fact, since I last wrote about LendingTree less than a month ago, the company has spent $5 million on national TV ads (YTD spend is $27.3 million, more below), according to iSpot.tv. Having said that, note that TV spend is down a little from the same period 2016, when $31.6 million was spent.

Digital display spend for the last month has been comparable to TV spend - $5.8 million since July 10, per Pathmatics (880.9 million impressions). YTD, LT has spent $22.3 million in this channel, which has been placed site direct (66%) or through Advertising.com (20%) on sites such as aol.com, realtor.com, cnn.com, money.cnn.com and msn.com. Unlike TV spend, LT has drastically increased spend in this channel - raising it from $9.7 million during the same period 2016.

Agency readers - we've reached that point of the update where I tell you that a new CMO is the No. 1 indicator that an agency review will occur. You know the next verse: We'll get some purple French tail lights and thirty inch fins (I said I would stop. I lied). Wilson began his tenure at LT last month, so he is likely still getting the lay of the land, but should be at his ideal outreach point over the next months.

Therefore, be sure you are reaching out to be top-of-mind should a review occur before the end of the year. Keep in mind that shortly after Wilson's predecessor joined, the company had “effectively brought [its] agency in-house" (more Oxford Road has handled LT's media planning since last year, but new leadership means every relationship is potentially on the chopping block.