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Butler, Shine, Stern & Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone
(415) 331-6049
Primary Address
20 Liberty Ship Way
Suite 3312
Sausalito, CA 94965
USA

Butler, Shine, Stern & Partners Contacts

Contacts (5/21)
Name Title State
Tracey P. Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 331-6049
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 20 Liberty Ship Way
Suite 3312
Sausalito, CA
94965
USA

Patrick K. Partner & President CA
Denis M. Chief Finance Officer CA
John B. Co-Chairman CA
Greg S. Chairman CA

Client Relationships


Brand Service From To Media Spend
***** ******* Creative, Social unknown present *
**** ****** ** ********** AOR - creative, digital, media buying & planning 2014 present *******
******* AOR - creative 2007 present *
**** ** **** Creative 2018 present *
****, ***. Creative, Digital 2021 present *******

See Winmo sales intelligence in action

WinmoEdge

Real Estate Media Opps: Redfin returns to heavier ad spend after temporary coronavirus-related pause


Likely due to the global pandemic, real estate company 

iSpot approximates Redfin's YTD national TV spend of $8.3m targeted millennials and Gen-Z (see targeting right), up 34% from the $6.2m spent by this point last year. In 2019, the company did not allocate budget toward this channel after May, so we expect its return to national TV signals it will continue doing so through the rest of 2020. Redfin's full 2018 spend reached $4.5m.

Similarly, the company paused its digital display ad spend in March and started to return in June (both 2020). Although its YOY spend in this channel has dropped, it began to pick back up and should continue. Adbeat estimates that from July 2019-2020, Redfin spent $61.4k on this channel, a mere fraction of the $2.2m spent from July 2018-2019. Most of the past year's ads were either YouTube videos ($29.1k) or programmatic ads placed via Google Display Network ($19.5k) onto sites such as cbslocal.com ($1.9k), gsmarena.com, caribjournal.com, menuism.com and thenextmiami.com.

Kantar data reveals Redfin also utilizes radio, OOH and local broadcast. Considering its national TV commercials' target demographic ranges from Gen-Z to Gen-X, it also likely utilizes paid social, podcast and/or OTT.

Agency & martech readers - We see no major signs of upcoming reviews, so prospect elsewhere for now. Winmo states Redfin's creative is split between an in-house team and BSSP, and it has an internal media team.