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Zeno Group | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations & paid media agency

Main Telephone
(310) 566-2290
Primary Address
520 Broadway
Suite 200
Santa Monica, CA 90401

Zeno Group Contacts

Contacts (3)
Name Title State
Brian D. Senior Account Supervisor CA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (310) 566-2290
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 520 Broadway
Suite 200
Santa Monica, CA

Karla G. Account Supervisor CA
Jay J. Executive Vice President CA

Client Relationships

Brand Service From To Media Spend
*** ****** ******* Public Relations *
****** ****** ******* Public Relations *

See Winmo sales intelligence in action


Male Opps: Kia taps new brand experience director (Score 60)

Sales Lead: Brad Mays became

  • Mays previously served as the global communications strategy and insights head at Nissan.
  • Now, he leads all of Kia's external communications aspects, which include PR, events, experiential, auto shows, and strategic partnerships/sponsorships.
  • Mays replaced Michael McHale, who left Kia in March 2022.
  • The company will likely:
    • Ramp up experiential marketing and other event initiatives
    • Pursue new partnerships and sponsorships
    • Shift its strategy, which could lead to higher overall ad spend
    • Seek new agency partners
  • Target demographic
    • Millennial and Gen-X men

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: Kia spent approximately $149.5m on national TV commercials last year, up 5% from the approximately $142.6m spent in 2021.
    • 2022 ad programming: Its 2022 commercials targeted male sports enthusiasts watching NBA Basketball, NFL Football, the 74th Emmy Awards, The Big Bang Theory, and MLB Baseball.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, the automaker allocated roughly $29.8m toward digital ads, 5% less than the roughly $31.3m allocated in 2021.
    • 2022 data: Last year, Kia earned around 2.9b digital impressions via desktop video (32%), desktop display (26%), Facebook (25%), Instagram (9%), mobile display (6%), and Twitter (2%) ads.
      • Top site destinations for last year's desktop video ads included (91%),, Twitch,, and
      • Kia placed most of last year's desktop display ads site direct onto destinations such as (41%),,,, and
  • Additional channel insights  
    • The company utilizes print, OOH, local broadcast, and Google Ads.
    • Kia sponsors podcasts such as CBC News: The World This Hour, The Economist Podcasts, The John Batchelor Show, The Documentary Podcast, and The Kyle & Jackie O Show.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.