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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (310) 551-3500
Primary Address
3211 Olympic Boulevard
Santa Monica,
CA
90404
USA
Zenith Media Contacts
Contacts (5/19)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Veronika K. | Director, Local Activation | CA | ||||||||||||
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| Michelle M. | Director, Global Business Operations | CA | ||||||||||||
| Amanda G. | Broadcast Negotiator | CA | ||||||||||||
| Siobhan M. | Negotiator, Local Investment | CA | ||||||||||||
| Graeme B. | Senior Planner, Strategy | CA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| **** ******* ********* | Media Buying, Media Planning | * | ||
| ***** *******, ***. | Media Buying, Media Planning | * | ||
| ******* **** ********* | Media Buying, Media Planning | * | ||
| ******* ********** ********* | Media Buying, Media Planning | * | ||
| ******* ********* *****, ***. | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Male Millennial, Gen-Z Opps: TikTok partners with Major League Soccer (Score 61)
Sales lead: This partnership signals TikTok is attempting to reach male sports fans. .png)
- Major League Soccer (MLS).
- This deal gives TikTok users exclusive content, in-app programming, highlights, and in-stadium activations.
- TikTok will also be the co-presenting sponsor of the eMLS Cup.
- Additionally, the company will have a presence at all MLS games.
- We told you about TikTok's new global head of marketing, Kate Jhaveri, in November.
TikTok's target demographic: Gen-Zers & millennials with a male skew
The company will likely:
- Invest in additional partnerships/sponsorships
- Continue shifting ad dollars from digital channels to TV
- Review the agency roster (recent DM shift)
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: TikTok spent approximately $3.9m on national TV ads YTD, more than double the $1.9m spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend dropped by 22% from $28.1m in 2021 to $21.8m in 2022.
- Ad programming: It placed ads during programming such as College Football, NFL Football, SportsCenter, NBA Basketball, and College Basketball.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance
- YTD spend: TikTok spent nearly $4.6m on digital display ads YTD, a 39% decrease from $7.5m spent in this channel during the same time period of 2022.
- YTD data: 519m impressions via mobile display (32%), YouTube (23%), Facebook (22%), desktop video (20%), and desktop display (3%).
- 2021-2022 spend: Full-year spend plummeted from $105.7m in 2021 to just $22.9m in 202.
- Ad location: It placed 93% of these ads directly onto sites such as youtube.com, facebook.com, twitch.tv, dexerto.com, and mediafire.com. It placed 7% of these ads indirectly through Google AdX+AdSense onto sites such as ebay.com, accuweather.com, mail.com, answers.com, and nfl.com
Agency analysis:
- Opportunity: Keep reaching out to the new global head of marketing, Kate Jhaveri, to see if she plans on making any changes to TikTok's roster.
- You can also try offering sponsorship assistance.
- Current roster:
- Zenith Media: media AOR
- Sid Lee: social AOR
- Horizon Media, Inc.: creative AOR
Insight Sources: Broadcast insights estimated by Pathmatics.