Zapwater Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
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Zapwater Communications Contacts
|Rachel D.||Account Director||CA|
Sample of Related Brands
|Kody K.||Account Supervisor||CA|
|Jennifer B.||Managing Director||CA|
Millennial, Gen-X Opps: Found Hotels named PR, experiential AOR amid San Francisco expansion (Score 41)
Found Hotels, a collection of authentic, locally driven hotels in San Francisco, DC, Boston, Chicago and San Diego, has selected Zapwater Communications as its PR and experiential AOR to handle media relations, thought leadership, strategic partnerships and events. Found turns old buildings into modern hotel and hostel-like accommodations.
Recently, Found teamed up with HIS to offer advanced WiFi services to its guests. It San Francisco location opened this month; we will likely see continued expansion efforts in the future.
According to Adbeat's estimations, the only time (at least in the past 730 days) that Found allocated budget toward digital display ads was when it spent ~$93 in Q1 2019; we may see some spend during Q1 2020. These ads were placed programmatically via Google Search Partners on orbitz.com ($62), cheaptickets.com and travelocity.com.
Found seems to rely heavily on social media through Facebook, Instagram and Twitter; there may be some paid social opportunities here. It also utilizes email marketing. Considering its focus on modernization, it seems to target Gen-Z, millennial and Gen-X travelers, especially businessmen and family leaders. Sellers around Found's locations in San Francisco, DC, Boston, Chicago and San Diego will have the upper hand securing revenue, as it may invest in local marketing.
Agency & martech readers - Since PR hires often precede other agency reviews, keep Found on your radar for potential creative, social, digital and/or media duties in the future. You may have the easiest time securing social and/or digital, considering the company's focus on these areas.
President & Chief Operating Officer
Found Places, Inc.
11828 La Grange Avenue
Los Angeles, CA 90025