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RPA | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (310) 394-4000
Primary Address
2525 Colorado Avenue
Suite 100
Santa Monica,
CA
90404
USA
RPA Contacts
Contacts (5/115)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Brett B. | Executive Vice President & Chief Client Officer | CA | ||||||||||||
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| Bill H. | President & Chief Executive Officer | CA | ||||||||||||
| Mike M. | Chief Digital Officer | CA | ||||||||||||
| Larry P. | Co-Chairman | CA | ||||||||||||
| Gerry R. | Co-Founder & Chairman | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-X Opps: CKE Restaurants loses CBO amid TV spend increase (Score 48)
- Crawford joined the company as CBO in September 2019 and has not yet announced his next steps.
- The company is likely to:
- Need additional marketing assistance in his absence
- CKE appointed Tana Davila in 2022.
- Continue increasing national TV spend
- Seek new agency partners, especially once it selects a replacement for Crawford
- Need additional marketing assistance in his absence
- Target demographic:
- Millennials and Gen-X; however, CKE could start targeting younger audiences under a new top marketer.
Additional spending insights:
- Refer .
- Additional channel insights
- The company also utilizes OOH, radio, and local broadcast.
Additional agency insights:
- Opportunity: Get in touch sooner rather than later to be top-of-mind when CKE finds a new top marketing and/or brand chief.
- An advantage will go to those with fast-food experience.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Kantar.