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RPA | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(310) 394-4000
Primary Address
2525 Colorado Avenue
Suite 100
Santa Monica, CA 90404
USA

RPA Contacts

Contacts (5/30)
Name Title State
Brett B. Executive Vice President & Chief Operating Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 394-4000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2525 Colorado Avenue
Suite 100
Santa Monica, CA
90404
USA

Mike M. Senior Vice President & Chief Experience Officer CA
Pete I. President & Chief Executive Officer CA
Gary P. Executuve Vice President & Chief Production Officer CA
Joe B. Executive Vice President & Chief Creative Officer CA

Client Relationships


Brand Service From To Media Spend
***** Creative, Media Buying, Media Planning ********
***** *** Creative, Digital, Social ****
***** *** Media Buying, Media Planning ********
***** *** Media Buying, Media Planning *
***** *** Media Buying, Media Planning ********

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: Southwest Airlines launches campaign, promotes CMO to CCO (Score 50)


Sales lead: Get in touch soon to score some of these extra campaign ad dollars.

In other news:

  • Southwest promoted Ryan Green from SVP & CMO to EVP & chief commercial officer in October 2022. 
  • We will be sure to let you know as soon as the company names a new marketing chief. 

Southwest's target demographic: Gen-X & millennials

The company will likely:

  • Increase spend over the next few months
  • Review the agency roster once it finds a new CMO

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Southwest spent around $12.1m on national TV ads YTD, a 25% increase from $9.7m spent in this channel during the same time period of 2021.
  • Last year: Full-year spend fell by 11% from $11.4m in 2020 to $10.2m in 2021. 
  • 2022 ad programming: It placed ads during programming such as Law & Order: Special Victims Unit, NBA Basketball, The Big Bang Theory, College Football, and Chicago Fire

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Southwest spent approximately $19.8m on digital display ads YTD, a 34% decrease from $29.9m spent in this channel during the same time period of 2021. 
  • YTD data: 2.8b impressions via Facebook (42%), Instagram (22%), Twitter (22%), desktop video (9%), and desktop display (4%). 
  • Last year: Full-year spend fell by 17% from $41.2m in 2020 to $34.1m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, twitter.com, instagram.com, youtube.com, and twitch.tv. It placed 2% of these ads through multiple indirect channels onto sites such as yahoo.com, ebay.com, kayak.com, quizlet.com, and tripadvisor.com. 

Additional channel insights  

  • Southwest also invests in OOH, print, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.