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Orci | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(310) 444-7300
Primary Address
2800 28th Street
Suite 222
Santa Monica, CA 90405
USA

Orci Contacts

Contacts (5/14)
Name Title State
Marina F. Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 444-7300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2800 28th Street
Suite 222
Santa Monica, CA
90405
USA

Andrew O. Chief Executive Officer & President CA
Hector O. Owner & Chairman CA
Allen P. Senior Vice President & Director, Creative & Production CA
Juan Jose Q. Executive Creative Director & Senior Vice President CA

Client Relationships


Brand Service From To Media Spend
***** multicultural 1991 present ********
***** *** Multicultural 1991 present *******
***** *** Multicultural 1991 present *******
***** *** Multicultural 1991 present *****
***** *** Multicultural 1991 present *******

See Winmo sales intelligence in action

WinmoEdge

Male Millennial Media Opps: Honda Accord increasing spend to combat recent struggles


The struggles of the car industry have officially hit Accord's sales have been declining since 2015, though there was a slight increase in February. 

While the decreases are by no means limited to the Accord (check out the sales for the Toyota Camry and Nissan Altima here)... I think you get the picture. 

Basically, it sounds as if the Accord will get a marketing reboot in the future. At the very least, marketing spend should increase to make sure the car stays top-of-mind amid its competition. And, that means there will be extra revenue for you to secure, sellers. Spend tends to be highest in the back half of the year (H2), and the Accord's demographic is primarily male millennials. 

iSpot does not track the accord separately from Honda, but I went ahead and pulled all of the spots released in 2017 and 2018 to give you an idea. The numbers may be a bit rough, but year-to-date (YTD) spend is $87.7 million and 2017 spend was $61.3 million. Top shows were things like "NFL Football," "College Football," "Playstation Fiesta Bowl," "Capital One Orange Bowl," "NBA Basketball" and "NHL Hockey." 

Pathmatics, which does track the Accord as a separate entity, reports a YTD digital spend of $4.3 million. Full 2017 spend was $5.3 million. Ads were primarily placed direct, and top ad destinations include kbb.com, msn.com, espn.com, motortrend.com and cars.com. 

Winmo lists Orci as multicultural AOR.