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Movers + Shakers | Agency Profile, Contacts, AOR, Client Relationships


Service: creative & social

Main Telephone
(650) 823-9854
Primary Address
1033 Chelsea Avenue
Santa Monica, CA 90403
USA

Movers + Shakers Contacts

Contacts (5/11)
Name Title State
Evan H. Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (650) 823-9854
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1033 Chelsea Avenue

Santa Monica, CA
90403
USA
Geoffrey G. Co-Founder & Chief Creative Officer CA
Jane H. Director, Creative Operations CA
Grace A. Senior Director, Production CA
Clara W. Director, Account CA

Client Relationships

Current Past

Brand Service From To Media Spend
*.*.*. Creative *
****** Social *

See Winmo sales intelligence in action

WinmoEdge

Female Opps: Neutrogena launches TikTok effort


Sales Lead: In an effort to stand out to Gen-Z in the saturated skincare market, Neutrogena worked with dating show alums on a new TikTok initiative.

  • Made by Movers + Shakers, the campaign was designed to stress education and ingredients.
  • The brand will likely:
    • Continue experimenting with TikTok and influencer efforts
    • Keep increasing digital spend
  • Target demographic: 
    • Gen-Z and millennial women

Additional spending insights:

  • Broadcast insights (TV ad creative spend)
    • 2021-2022 spend: Refer to this chart for recent national TV spend for top brands.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: Neutrogena spent roughly $45.8m on digital ads last year, 7% more than the roughly $43m spent in 2021.
    • 2022 data: In 2022, the brand earned around 5.5b digital impressions via Instagram (46%), Facebook (39%), desktop video (14%), and desktop display (1%) ads.
  • Additional channel insights  
    • The brand utilizes print, OOH, radio, DRTV, Google Ads, and local broadcast.

Additional agency insights:

  • Opportunity: Get in touch to see if Neutrogena needs PR, digital analytics, experiential, and/or multicultural assistance.
  • Current agency roster:
    • Movers + Shakers: Creative agency partner (at least for this campaign project)
    • Universal McCann: Media agency partner
    • J3: Media agency partner

Insight Sources: Broadcast insights estimated by Kantar.