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Digital B2B Opps: Manta taps CMO as it ramps up spend (Score 43)

Sales lead: This hire could lead to agency appointments, so get in touch soon. 

• Manta named Nancy Louisnord global CMO in October 2022. 
• Louisnord most recently served as global CMO of EasyVista. 
• Manta is responsible for all global marketing duties such as campaigns, brand awareness, and product marketing. 

Manta's target demographic: Businesses that need data management assistance

The company will likely:

• Seek additional agency assistance
• Continue ramping up ad spend
• Invest in new marketing channels

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Manta spent approximately $85.1k on digital display ads YTD, more than double the $37.6k spent in this channel during the same time period of 2021. 
• YTD data: 29.9m impressions via programmatic (96%) and direct (4%)
• Last year: Full-year spend skyrocketed from $381 in 2020 to $39.5k in 2021. 
• Ad location: It placed ads onto sites such as reverso.net, spanishdict.com, definicion.de, yahoo.com, lyrics.cat, and pch.com. 

Agency analysis:

• Opportunity: New CMOs commonly review their company's agency roster or hire additional help.
  • I advise readers to offer digital, creative, or media assistance.
• Current roster:
  • OffLeash: PR

Insight Sources: Digital spend insights estimated by Adbeat.