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DEPT | Agency Profile, Contacts, AOR, Client Relationships


Service: SEO, SEM

Main Telephone
(925)-854-1970
Primary Address
333 West San Carlos Street
San Jose, CA 95110
USA

DEPT Contacts

Contacts (5/23)
Name Title State
Sam H. Chief Strategy Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (925)-854-1970
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 333 West San Carlos Street

San Jose, CA
95110
USA
David R. Founder CA
Ellen C. Chief Revenue Officer CA
Stella G. Associate Director, Paid Search CA
Jamie G. Associate Director, Advertising Operations & Display CA

Client Relationships

Current Past

Brand Service From To Media Spend
*********** ** *****, ***. Social, Digital *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: Oura hires CMO, multiple DMs amid spend increases (Score 57)


Sales lead: CMO hires are the number one sign of upcoming agency reviews. 

  • Oura tapped Doug Sweeny as CMO in October 2022. 
  • He joins from Prenuvo, where he was the chief business officer.
  • Sweeny will manage product marketing, creative, brand, content, growth, PR, and social media. 

Additional recent hires:

  • Imogen Griffiths joined as marketing VP in April 2022. 
  • Meghan Reynolds joined as senior director of growth marketing in May 2022. 
  • Kati LaBeaume joined as customer insights director in May 2022. 

Oura's target demographic: Millennials & Gen-Xers 

The company will likely:

  • Continue increasing ad spend
  • Experiment with new marketing channels
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Oura spent about $7m on national TV ads YTD, a significant increase from $1.6m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend equaled $3.2m in 2021. 
    • It did not allocate any budget toward this channel in 2020. 
  • 2022 ad programming: It placed ads during programming such as NBA Basketball, Family Guy, College Football, My Lottery Dream House, and The Simpsons. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Oura spent close to $9.6m on digital display ads YTD, a slight (5%) increase from $9.1m spent in this channel during the same time period of 2021. 
  • YTD data: 778.8m impressions via desktop video (57%), Facebook (24%), Instagram (18%), and desktop display (1%). 
  • Last year: Full-year spend skyrocketed from $2.6m in 2020 to $13m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, espn.com, and weather.com. It placed 2% of these ads indirectly through an unknown channel onto sites such as zone.msn.com, yardbarker.com, yakimaherald.com, wxyz.com, and wvgazettemail.com. 

Agency analysis:

  • Opportunity: Start reaching out to the new CMO now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Pathmatics.