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Venables Bell & Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (415) 288-3300
Primary Address
201 Post Street
Suite 200
San Francisco,
CA
94108
USA
Venables Bell & Partners Contacts
Contacts (5/21)
Name | Title | State | ||||||||||||
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Kate J. | President & Partner | CA | ||||||||||||
Sample of Related Brands
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Brittni H. | Chief Growth Officer & Associate Partner | CA | ||||||||||||
Paul V. | Founder | CA | ||||||||||||
Mary J. | Chief Operating Officer & Associate Partner | CA | ||||||||||||
Gary B. | Chief Financial Officer & Associate Partner | CA |
WinmoEdge
Campaign Imminent: Girl Scouts taps new creative AOR (Score 26)
- The agency will now lead brand-building initiatives, which will include duties such as research, brand platform, and creative development, along with comms ecosystem creation, rollout, and measurement.
- Taproom Studios, VB&P's content and creation shop, will also handle day-to-day marketing services supporting GS's recruitment efforts, the GS Cookie Program, and other key initiatives.
- The organization will likely:
- Launch a new campaign soon
- Shift its strategy
- Return to higher ad spend
- Conduct additional agency reivews
- Target demographic:
- Millennial and Gen-X women, especially moms
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, GS spent approximately $605.9k on national TV commercials, 39% less than the approximately $991.1k spent in 2021.
- 2022 ad programming: Its 2022 commercials targeted Geen-X watching shows such as TMZ, The Drew Barrymore Show, College Basketball, College Football, and The Young and the Restless.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: The organization allocated roughly $719k toward digital ads last year, down 10% from the roughly $799.6k allocated in 2021.
- 2022 data: In 2022, GS earned ~93.6m digital impressions via Facebook (81%), Instagram (14%), desktop display (3%), and mobile display (2%) ads.
- Additional channel insights
- The organization utilizes OOH, print, radio, local broadcast, and Google Ads.
Additional agency insights:
- Opportunity: Agency reviews often follow one another closely, so get in touch soon to offer media, PR, digital analytics, experiential, and/or multicultural services.
- Current agency roster:
- Venables Bell & Partners: Creative AOR
- VB&P's Taproom Studios: Day-to-day marketing assistance
- : Media and PR AOR
- : Creative and social agency partner
- : Creative agency partner
- Venables Bell & Partners: Creative AOR
Insight Sources: Broadcast insights estimated by .