Universal McCann | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (415) 262-5500
Universal McCann Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Allison K. | Vice President & Partner & Group Director, Media | CA | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| W. Joe D. | Chief Executive Officer - U.S. | CA | ||||||||||||
| Hannah N. | Director, Portfolio Management | CA | ||||||||||||
| Casey H. | Group Partner - Universal McCann Shopper | CA | ||||||||||||
| Elliott S. | Associate Director, Media | CA | ||||||||||||
Client Relationships
See Winmo sales intelligence in action
WinmoEdge
Momvertising Media Opps: CVS announces store closures amid spend increases (Score 55)
count. It is going to add primary-care offices at some locations, and it will turn others into what it calls "health hubs." These stores will offer services such as diagnostic testing, mental-health assistance and hearing exams. The company is adapting to consumers shopping online more, and it believe these new healthcare services will help bushiness. The company will announce which stores will close in 2022.
According to Pathmatics, CVS earned 8.2b impressions YTD through Facebook ads (59%), Instagram ads (21%), Twitter ads (7%), desktop video ads (6%), desktop display ads (4%) and mobile display ads (3%). It placed the majority (98%) of these ads site direct onto sites such as facebook.com, instagram.com, twitter.com, youtube.com and webmd.com. It placed the remainder (2%) through a variety of indirect channels onto site such as retailmenot.com, yahoo.com, medicalnewstoday.com, about.com and healthline.com. It about $71.1m on digital display ads YTD, a 48% jump from $48m spent in this channel during the same time period of 2020. Full-year equaled $59.4m in 2019 and $57.8m in 2020.
Magellan reports CVS placed approximately 175 podcast ads over the last year.
Per iSpot, CVS spent around $24.4m on national TV ads YTD, about double the $12.7m spent in this channel during the same time period of 2020. Full-year spend skyrocketed from $318.4k in 2019 to $14.2m in 2020. This year, it placed ads during programming such as "Today," "Family Feud," "Today 3rd Hour," "The Price Is Right" and "Wheel of Fortune."
Sellers-- CVS mainly targets Gen-X and millennial women (moms) through digital display and national TV ads. It has been aggressively increasing spend this year in both channels. It also invests in OOH, print, radio and local broadcast TV ads, per Kantar. The company may try some different strategies as it transitions its business strategy. Sellers should reach out to offer relevant ad space.
Agency & martech readers-- We reported that CVS was reviewing its creative account earlier this year, but I do not think it has completed the review yet. We will be sure to update you once any news is available. In the meantime, keep reaching out to this company to see if you can pick up any work. Media AOR Universal McCann appears to have all media business locked down for the time being.