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Twenty-First Century Brand | Agency Profile, Contacts, AOR, Client Relationships
Service: creative
- Main Telephone
Primary Address
44 Montgomery Street
San Francisco,
CA
94104
USA
Twenty-First Century Brand Contacts
Contacts (3)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Neil B. | Co-Founder & Global Chief Executive Officer | CA | ||||||||||||
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| Pete S. | Founder & Independent Strategy Director | CA | ||||||||||||
| Hope P. | Lead Designer | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, B2B Opps: Pinterest expands role of newly-appointed CMO (Score 71)
- Mallard stepped into the newly-created position of chief marketing and communications in late 2022.
- Before her hire at Pinterest, she served as the CMO for Athleta and Omada Health.
- Right now, she's focused on utilizing global paid and earned media to streamline Pinterest's brand storytelling.
- Mallard has played a key role in the company's 2019 IPO, led marketing efforts through Covid, launched two brand campaigns, and created and scaled new efforts.
- Mallard succeeds LeMia Jenkins, who is now the company's first-ever chief public affairs and sustainability officer.
- The company will likely:
- Ramp up sustainability/cause marketing initiatives
- I expect new work ahead of Mental Health Awareness Month since it did so last year.
- Continue increasing spend
- Keep bolstering its business-oriented advertising
- Seek new agency partners
- Ramp up sustainability/cause marketing initiatives
- Target demographic:
- Gen-Z
- Businesses
Additional recent leadership shifts:
- Pinterest also hired global creative VP Xanthe Wells in November 2022.
- Mallard is reportedly also looking for a new global communications VP and head.
- This announcement comes on the heels of Pinterest's July 2022 hire of CEO Bill Ready.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: Pinterest spent roughly $8.5m on digital ads last year, 18% more than the roughly $7.2m spent in 2021.
- 2022 data: In 2022, the company earned approximately 967.6m digital impressions via Facebook (44%), Instagram (33%), desktop video/YouTube (19%), and Twitter (3%) ads.
- Additional channel insights
- The company utilizes OOH, local broadcast, Google Ads, earned media, and TikTok ads.
Additional agency insights:
- Opportunity: These DM shifts could easily lead to agency reviews; get in touch soon to remain top-ot-mind.
- Current agency roster:
Insight Sources: Digital spend insights estimated by .